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Creating an Asset In Under 72 hours

Creating a marketing asset can often feel like a daunting task. As marketers, we want it to be a success. We block out hours for research and brainstorming. We create a plan to get the job done and another to promote it. We spend weeks and months creating something that’s supposed to feel ‘in the […]

Reaction to AdWords Close Variant Changes

This week Google announced another big AdWords change that will soon impact campaigns, but this time the change is a bit more familiar. Starting in late September, Google will apply close variant keyword matching to all exact and phrase match keywords. Close variant matching is already an optional setting (which will now be mandatory) within […]

The Ultimate List of IFTTT Recipes for Marketers

Here at SEER, we’re big proponents of scaling and automating as many tasks as possible so that we can spend the bulk of our time strategizing for our clients. So, we’re huge fans of IFTTT. If you’re not familiar with IFTTT, it’s simple. IFTTT is a free tool that you can use to connect different […]

Inside SEER: Putting the Kibosh on Copyright Infringement

Our Inside SEER series cracks open SEER’s internal resource archives to share our best practices with others.The latest post in this SEERies shares our team’s insights on the issue of copyright infringement. You’ll discover what tools you can use to protect yourself against plagiarized copy and what channels to go through to help restore your rankings and […]

Mastering PPC: Easy Ways to Find Value on Twitter

Twitter has filed for an IPO, which will likely make some early investors and employees very wealthy.  You too can profit from Twitter, except more likely as an advertiser rather than an investor.   There are four ways to advertise on Twitter.  I’ve already dived into the mechanics of these in earlier posts, but to […]

Part Two: Four AdWords Paid & Organic Report Questions Answered

Many good things come in four.  My favorite four things that come in fours may be the weather seasons, the NCAA Final Four, FDR’s Four Freedoms and the A-Team. Source – http://www.universalstudiosentertainment.com/assets_c/2010/05/Ateam_1-thumb-497xauto-890.jpg Last week, I wrote about initial AdWords paid and organic report data.  The paid and organic report links Google Webmaster tool data with […]

Part One: AdWords Paid & Organic Report Results

SEER recently implemented the new AdWords paid and organic report for six of our clients.  The paid and organic report links Google Webmaster tool data with AdWords data to show how PPC and SEO interact on a click through basis.  PPC Hero wrote a great post on how to set up the paid and organic […]

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