Mastering PPC: Budgeting Basics
The process of setting up campaign budgets can easily be overlooked when setting up a PPC account or new campaign, but there are a few things you may want to consider which could impact performance. Google and Bing do a great job explaining their budget settings. At a high level, Google and Bing allow you [...]
Is Your Content Original Or Stolen – 3 Quick Ways To Find Out
#1 on Google’s list of priorities is to provide the best user experience possible. Since Google’s main function is to provide answers to people’s search queries they do not want to serve the same answer or content over and over in the search results. Google strives to solve this problem by having its algorithm determine which content is the [...]
Mastering PPC: Tracking Conversions
As promised, here is the follow up to my post on defining conversions from last week! We’ll go through the basics of conversion tracking now. There are many methods and means of tracking conversions, but let’s take a look at the two most common, AdWords and Bing Ads conversion tracking. Both of these options are [...]
Scraping for Dummies with Outwit (a Marketer’s Best Friend)
Pulling data sucks. It’s mind-numbing. Outwit is a fantastic tool that’s saved me hours of manually pulling data and helped build links, create assets, identify architecture issues and so much more. Outwit is meant for non-programmers. It is great for: – harvesting infographic data that might not be easily accessible – pulling prices from websites [...]
SEER Open Sources Everything!
Yes, you read that correctly! We’re open sourcing all of our SEO tools. http://www.seerinteractive.com/seo-toolbox Made for marketers, not programmers. If you can’t program, that’s OK. If you can use a spreadsheet you’re all set. There’s no code involved here. It’s all in one big spreadsheet so you should feel at home. Yes, it’s not exactly Excel, [...]
Why I’m Wary Of Facebook’s Tracking Pixel and Conversion Optimizer
Facebook conversion tracking has been beta testing for the past 3 or so months, and was released to all accounts on 1/22. Along with conversion tracking, they’re also offering optimized CPM bidding, which will take into account conversion data and up bids for those who are most likely to convert. I’m not going to go [...]
Guide to Getting Started with YouTube Ads
YouTube is the second largest search engine in the USA, but many advertisers don’t know too much about what the engine has to offer. If you’ve got the creative gene, it might be a good idea to look at the new advertising options YouTube is offering. Below is an overview of some advertising options on [...]