Search Engine Optimization
Has Google visited your site to fill out your contact form lately? Nope.
So why do so many SEO firms focus more on what Google is doing than on what people want?
We have a core belief that if we spend as much time understanding people as we understand Google, you will win. Manipulation of Google is temporary, so we prefer to spend our time understanding your audience instead.
When potential customers are searching online, do they find you? Or do they find your competitors? Our customer-centric approach ensures that your site, content, and assets are being found. Now this doesn’t mean being #1 is our top priority, it means that getting ROI on your SEO investment is.
We aspire to be the search firm that fights for the “attention of audiences” over the “anomalies of algorithms.” We are investing more time in understanding people instead of Penguins and Pandas. That might not be what you want, and that’s okay. But if this sounds like home sweet home, keep on reading…
Everything starts with the customer. If you don’t understand your audience, how can you give them the experience they want? We focus on identifying the people that are most likely to interact with your brand and find your content valuable. We’ll understand your audience (almost) better than you do.
So, how does your audience search for your brand? How do they interact with what they find on your site? Our team defines the search experience your audience undergoes from top of funnel to bottom. Whether it’s figuring out where they hang out online or what mix of content is most easily digested…we’ll map out your audiences’ search experience path.
With an understanding of the customer’s desired experience, we develop strategies to address top of mind questions your audience is asking, building out corresponding strategies to provide valuable answers. From writing content to getting it in the right hands, we’ll ensure that your audience finds you.
Knowing which strategies to implement, we will architect project timelines; taking goals, priorities, and industry trends into account. We never sit back and let our strategies run their course, we’re constantly hustling and optimizing, ensuring that our efforts are not only reaching your audience but affecting your bottom line.
We want to be held accountable for the success metrics that your boss holds you accountable to. After all, we’re in this together. We only consider a project successful if you’re successful, and our in-depth analysis of our efforts ensures success for all.
Like what you see? Contact us to learn more.
Okay. That’s enough from us. Let’s hear what our clients really think of us:
‘If you want an agency to purely build links for you, look on Google. If you want to improve your existing marketing and business strategies, check out Seer.’ (VSE, Inc.)
‘Seer recommends a solution tailored to your business. They don’t have a “one size fits all” mentality towards creating an SEO campaign.’ (Conestoga Bank)