• Lisa Myers

    Fabulous blogpost, great tips! It’s a shame that Google actually got rid of the search query report as a seperate report though, it’s a bit long winded having to drill into each ad group and click “ALL” keywords for then to export it into excel etc. Invaluable data though, I’m always shocked to find clients (and search specialists even) running keywords in broad match and NOT looking into the Search terms that are actually triggering the ad, it’s a sin really :) Really good blogpost, all hail PPC data!

  • Aaron

    Thanks for the comments Lisa! I was pretty annoyed by the restructuring Google did at first, but I’ve gotten used to it :)

    I’m with you – praise PPC!

  • Robert Brady

    See. PPC and SEO can play together without someone throwing a fit.

  • Stefan

    Hi Aaron,

    Thanks for the great post. It is an eye opener for a PPC newbie like me that SEO and PPC are interdependent..Also, thanks for the excel tips..