• TJ

    Any link to the “pitch to Avinash” that “everyone remembers”? Not sure what this is referring to, and I keep up with SEO industry pretty extensively…I imagine others may be wondering as well (or maybe I really am just out of the loop). I couldn’t find anything about this in a quick search.

  • Adam Melson

    Hi TJ. Without stirring it up again, if you google avinash scammy seo emails you should find the bad pitch. Thanks for reading & the comment!

  • David Karalis

    Great post! I most agree with reading the About page and making sure the offer is a match – It’s important to not only offer something that is relevant, but one that doesn’t potentially offend the blogger.

    And TJ, I don’t think it’s fair to further publicize the unfortunate outing of the link builder on Avinash’s blog and I think that’s why Adam didn’t post it.

  • Adam Melson

    Right on David, I couldn’t find them all for this post but there are some really really funny About Me pages that make fun of pitches and give you an insight to the personality of the site owner. Thanks for the comment.

  • franck

    HI Adam

    I like point 8. I always recommend to my team to give any advices on anchor text but to focus on the relationship with the partners.

    We have great results because rather than focus on the anchor text we emphasize on content optimization of the landing pages. We observe that when the content of the page is done well bloger use the right anchor text :)

  • Kirsten

    Great information Adam! The real industry examples are very helpful in relating to each topic. Definitely very beneficial to read the about page and do some research on the blog before pitching ideas. Thanks!

  • Manuel

    Great post Adam! Actually, I´ve been reading your about page and looking for your email to pitch you with our last infographic, but I haven´t found it. thanks!

  • Chris Shaffer

    I love that SEO is becoming more and more Public Relations focused (Okay, I’m a little biased since I have a degree in PR). Seriously though, they both work better when they play well together.

    Keep up the great work guys!

  • Adam Melson

    Franck – very true, being natural is the way to go.

    Kirsten – love to share client stories whenever possible. Nothing better than the real thing right?

    Thank you both for reading & commenting!

  • Spook SEO

    Hi Adam,

    I totally agree with you. These are simple steps but very effective for link outreach. I do all these stuff and it helped me a lot saving time and effort. It’s really more of a common sense. Don’t do anything that you know could hurt you in the future. Thanks for sharing these tips!