• Zach Etten

    Great strategy and example. Thanks for sharing! Another strategy along that same lines that has worked well is combining RLSA with competitor keywords, which can otherwise drive very low CTRs and high CPCs. This allows you to separate out “competitor prospects” and “competitor customers”, which perform very differently and deserve unique messaging.

  • Audrey Bloemer

    Hey Zach, thanks for the read! I like your idea of separating out competitor terms a lot. Have a few clients in mind that I think might benefit from that approach. Maybe I’ll have a follow-up post in the future :)