• Tyler Burtchell

    Hi Rachael, thanks for the resource. One element I’ve found to be especially relevant during a recent redesign, was page load time. With newer, modern designs and the availability of a variety of libraries and frameworks, it’s easy to double your current site’s page load time. So during the design process, I’d recommend the SEO team take responsibility for keeping server calls and page weight in mind. Thanks

  • Spook SEO

    Hello Rachael!

    I believe that it is very essential to understand first the on-site goals if we want to redesign. I think it is detracting to have an accurate data to compare the new site against the original. We can actually do this by checking our analytics.