Recap from the "Did you Google It?" Event

Here at SEER’s Search Church, giving back is a foundation of our company. The “Did You Google It?” event combined this passion for volunteering alongside the search marketing skills of SEER and some brilliant friends.
The focus of this presentation on June 22nd centered on Philadelphia nonprofit organization and winner of our Facebook contest, The William Way Community Center. SEER Interactive’s Wil Reynolds and Ethan Lyon, along with Mike King (from New York digital marketing agency iAcquire) and Tom Critchlow (formerly from New York SEO agency Distilled, and now Google) gave an in-depth look at how local nonprofits and small businesses can use Google to rise above budget constraints to spread awareness and maximize their potential.

The event was a great resource of knowledge for both nonprofits and search marketers alike, so please enjoy the video recaps from all four presentations below! Special thanks to everyone that came out to the event, Majestic SEO and SEOmoz for donating a year’s worth of their SEO tools and programs, and our awesome presenters that put together extremely helpful presentations for all nonprofits and small businesses to use. You can also view the PDF version of the slideshow here.

Ethan Lyon presents “Set It and Forget It Analytics”

Mike King presents “Content Creation Strategy”

Wil Reynolds presents “Link Building”

Tom Critchlow presents “5 Ways To Bootstrap Marketing”