• Annalisa

    Hey Adam, thanks for the post. I’ve been using similar queries as well as SoloSEO. I usually get some great results. But, most sites I come across for sponsorships don’t have the no-follow attribute on the links. Do you think that is an issue that could get the site penalized?

    For me, it’s a catch-22. I want the links followed and assigned value. But, I don’t want to get penalized for having a link that is blatantly paid for. What are your thoughts on this?

  • John Malloy

    It’s kind of rare to see people sharing detailed techniques like how to sculpt results with a particular goal in mind. Nice article.

    Found this through, btw.

  • Adam

    Annalisa – thanks for reading and your comment. It’s tricky identifying what might be considered a manipulative paid link in the eyes of Google.

    If Google truly penalized sites asking for sponsorships & linking out as well as those companies paying to sponsor these events, charities would take a hit in the end. From events raising money to cure cancer to memorial 5k websites, potential sponsors could be scared to support because of Google’s “just use the nofollow” that most just don’t know about.

    If you go out & sponsor or get sponsorships for clients, I’d be smart about it in two ways.

    First – don’t get dozens of sponsorships at the same time. If Google sees 30 new links pointing to your site over a 4 week period when the site only has 300 links to begin with, that could put you on Google’s radar.

    Second – don’t cram them with anchor text. Most won’t let you anyway, but if there are suddenly 30 new links to your site, 25 of which have the same exact match anchor text, that’s going to put you on Google’ radar.

    This is just my take which differ from those around, but in the end, can you explain what you did to Google if they asked? Would you feel comfortable explaining that you sponsored 4-5 events that have to do with your industry over a 6 month period? I would & I don’t think they’d see those as me trying to manipulate the SERPs.

  • Annalisa

    Thanks, Adam. I agree, there are sites where it seems legitimate especially if you aren’t doing 30 new sponsorships all at once – as you mentioned. There are sites where sponsorships don’t make sense even if it fits in the clients niche. I appreciate your tips. Thanks again.

  • Adam

    John – Thanks for reading & the kind comment. Good to know people are using too!

  • Cleo Kirkland

    Awesome article, Adam. These seem great for link building and also for accessing a client’s backlink profile for “Risk Tolerance.” I’m going to include these queries in my profile analysis mix. Thanks so much!

    Also, instead of just using $100 dollars, we can add pipes to increase our odds of finding the right dollar amount. For example, [inurl:sponsors AND “100|200|300|50|one hundred”

  • Adam

    Cleo – Way to add some value there! I love the search addition. Just now it had better results when removing the “one hundred”, removing the quotes, and adding $ signs in front of each. If you know you can sponsor up to $300, why not throw those in there to get the most out of the search? Thanks for commenting!

  • Spook SEO

    Hi Adam,

    I always use this technique and it can really make searching very easy. Before, I never did this so I had very slow progress on my link-building efforts. When I learned this query technique, I became more productive. Anyway, thanks for sharing!

  • Thom

    Thanks Adam!
    Another way to find links using images would be with this reverse image search tool-