• robertbrady

    Regarding the dog walker search, I wouldn’t be surprised if they find low search volume for pet insurance keywords and are intentionally bidding on this term to get their ad in front of the right audience. If they are looking to expand I would see this as a pretty decent move. #devilsadvocate

  • Megan

    Hi Robert –

    I definitely agree that bidding on “dog walker” could have been an intentional decision. However, as I mentioned above I feel like they fall short with using such generic ad copy. I would have like to see VPI Insurance tailor that more to my query but that could just be my personal preference.



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