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  • http://twitter.com/timothyjjensen Timothy Jensen

    Also, I’ve seen Google use examples of text ads in their own graphic ads promoting AdWords, directly violating their policy that says graphic ads can’t mimic text ads

  • Francis Shovlin

    Not surprising. I feel like I’ve caught them doing a few things here and there, but nothing this obvious.

  • https://plus.google.com/u/0/107418054739711167675 Rand Wilson

    When you’re the big-dog you do whatever you want..
    Good catch!

  • Kobe Dan

    Google, Google, Google hmmm…

  • http://www.equotemd.com/ Michael J. Kovis

    Great catch Francis.

    I have caught (and continue to catch) many paid search competitors exploiting the sitelink ad extension in this fashion. Google can enforce this more efficiently and effectively.

    I find it healthy that we share these classic instances of Google not adhering to their own policy, yet I try not to jump off the deep end and accuse them of doing this purposely. They still must be held accountable and be held to a higher standard.

    What I see here is that their sheer size as a company causes a complete lack of communication between policy enforcers and employees. As stated above, they need to be held accountable.

  • Francis Shovlin

    Great point Michael. I did not intend to accuse them of doing so purposely. I even think the changes weren’t even absolutely necessarily yet, since they said that they would first be reviewing all new sitelinks. These could have been in some legacy campaign; I doubt Google needs to make many changes in their AdWords campaign for AdWords. Thanks for the read/comment!

  • Francis Shovlin

    Thanks, @RandWilson:disqus !

  • http://righteousmarketing.com robertbrady

    Busted!

  • Filip Novák

    What a great and entertaining post :) Good job Francis!

  • Filip Novák

    I dont have same results as you. I dont see any sitelinks when I type “adwords” into Google.

  • http://twitter.com/RankWatch RankWatch

    Great research and follow up, I must say. The sitelinks ads are certainly more annoying when it lands on such type of promotional campaign, that too from Google itself. They certainly needs to answer this flaw.