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  • http://www.eyeflow.com/blog/ Eyeflow

    Useful tips thanks for sharing. I’ll have to see if that finding emails through All My Tweets works for me in he future!

  • mmstll

    Glad you found it useful! Good luck with allmytweets :)

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    Very intersting!! :)

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  • Mike Perez

    Really great post Emma. I think it’s also important to keep in mind that sometimes
    these reporters are going through a large amount of responses to their queries
    so standing out from the “crowd” by showcasing your (or your clients) expertise can help increase your chances of being used in a story or to improving your chances of creating that
    relationship with them.

  • mmstll

    Thanks Mike! You’re definitely right. It’s important to have a solid pitch ready to go on those occasions when you do find a ‘diamond in the rough’ opportunity. I’ve been on the receiving end of some HARO pitches, and the ones that stood out to me were succinct, relevant, and answered exactly why they (or their client) was a nice fit for what I needed.

  • Tara

    Ha ha! I found this post by searching Twitter for “African dwarf frog” because that query was mine (and it was one of the only times I’ve ever used HARO and not gotten great replies). You’ll be happy to know that as a reporter, I have found and developed some very mutually beneficial relationships with PR folks and their clients. One thing to add: I certainly write about much more than African dwarf frogs, and I will return to helpful contacts in future assignments. If you see those wacky ones but you may actually be able to help in some way (offer a neighbor or friend, know of a business or website, etc.), you can add a line at the end that says “And if you ever do a story on XXX or that requires an expert in XXX, let me know and I can help you out.” I do take note of those and keep those contacts in my large database of sources and contacts with notes, which I search when I’m starting a new assignment. Also, I do sometimes get overwhelmed with HARO responses on some queries. I try to respond to all but cannot always do so. The ones that grab me the most, as noted already, are clear and succinct and laser-focused to exactly what I’m looking for. The replies that include only tangential contacts or info are not unwelcome, but I’m unlikely to reply to them unless they are related to something else I’m working on.

  • Spook SEO

    Awesome work done by you Emma and I think that these types of reporters receive a lot of responses from its clients for their queries and this is the best way to show your internal skills to the right audience also it is the best way to get the attention of new clients as well as the existing.