Erin is a Seer contractor turned full-time employee. As Seer’s Marketing Lead, she helps connect Seer’s brand, research, and other awesome content to the people it will help the most.
She brings 10 years of marketing and analytics experience across agencies, telecom, radio, and even a stint slingin’ underwear (yeah, you read that right) as the Director of Marketing for Seattle fashion start-up TomboyX. Prior to coming to Seer full-time, Erin kicked off her own freelancing business focused on helping SMBs understand and harness the power of digital marketing. Her strategy is to leverage analytics to develop data-driven but human-focused stories about how people interact with a company’s digital presence. She then uses these stories to create marketing strategies that help make those interactions become more meaningful and tie directly to nailing/exceeding business goals.
Erin has a passion for Google Analytics, Excel shortcuts, addictive Spotify playlists, and her dog Eddie. In her free time, she’s a certified beginner at any outdoor activity she can get her hands on — bouldering, hiking, scuba diving, surfing, and perhaps below the certified beginner level with her newly found crabbing adventures.