SEER Blog

  • John Barth

    For Act 3, did you guys consider trying something with Adwords scripts to make the changes? https://developers.google.com/adwords/scripts/docs/solutions/bid-by-weather That could be really “cool”! :)

  • Ally Malick

    Hi John, thanks for reading!
    Leveraging scripts this way has definitely been a topic of conversation and is on our radar to test next season, I agree that it could be a perfect fit. Have you played around with weather based bidding at all?

  • John Barth

    None of the products I work on should vary with the weather, so I have not. I’m kind of itching to try out Adwords scripts like this though!