• MaheshSrinivasan

    Hi, I got the holistic view on using Adwords Campaign Experiment than the word on Google Adwords Blog. Neat and clear.

  • Bonnie

    @Mahesh great! I am glad you are enjoying ACE as well.

  • Sign Company

    I have personally been using the experiments feature for a while now. It makes it incredibly easy to fine tune your ad copy so you can find that winning formula.

  • Terry Whalen

    Hi Bonnie,

    Thank you for writing and screen-shotting so clearly! We will give this a try.

    Someday, we hope that ACE allows user to split-test between a control campaign and a test campaign with different campaign settings.



  • Bonnie Schwartz

    @sign company, I agree ACE is very user friendly
    @Terry I’m with you 100% I would love to test day parting, sitelinks, ad optimize vs. rotate. Im glad the screen shots were helpful!!

  • Bonnie Schwartz

    I just noticed as a follow up to this that you can now export experiment results, which is very help if you want to send the ad copy break down to clients.

  • Terry Whalen

    Ah – I figured we’d run into a problem with ACE. We just found out we cannot use it to test ads if we are already using Enhanced CPC bids. I actually think enhanced cpc bidding works really well, and we use it a lot. But I do get frustrated with so many things the AdWords folks put out — much of it sounds good on paper or in conversation, but we seem to always run up against a brick wall in all our use cases. This is just one more example. And using ACE to test keyword bids – that’s such a silly idea, yet that is one of the prime uses of ACE, I think.

  • Bonnie Schwartz

    @Terry that is a bummer you cant use with enhanced cpc bidding. Good to know you are having good success with enhanced cpc bidding. I usually find that Google innovates their product eventually to include features that I originally had wished. I hope my wish comes true for campaigns settings and enhanced cpc bidding

  • Aaron Luckie

    Great post on using ACE.

    Have just implemented this into a number of client accounts for ad copy testing.

    Do you always tend to use the 50/50 experiment split? Additionally would you recommend 2-3 weeks for a trial period or longer?


  • Bonnie Schwartz

    @Aaron Thanks for your comment. The 50/50 split depends on the volume you expect on the account. Recently I have been running a 70/30 split for high volume ad groups so that if my test ads perform worse than the control I am not negatively impacting my numbers.

    In terms of a time frame, that also depends on volume. I wait until there is stat significance before making any decisions.