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  • http://recalibrate.co/ Ryan McLaughlin

    This is a solid overview of a real outreach strategy, as opposed to “tricks” as you said. I noticed you only used [Your Name] for the end of the email examples. Would you suggest adding any sort of signature with details like position and company (which could show credibility and cause trust)?

    Obviously different scenarios call for different solutions, but I’m wondering what your thoughts are on sacrificing brevity for a detailed signature, or vice versa.

  • Stephbeadell

    Usually I sign things “Steph” and then I have my official signature with full name and address below. Like:

    Thanks!
    Steph

    —-
    Stephanie Beadell
    SEER Interactive [linked to SEER site]
    @stephbeadell [linked to my personal Twitter account]

    To me, it’s a nice balance of looking like a real person and being professional. It also gives the blogger a chance to learn more about what SEER is and who I am. Like you said, it’s nice to have those credibility and trust signals.

  • Stevie Wonder

    You rock, Steph!

  • http://recalibrate.co/ Ryan McLaughlin

    Awesome, that’s what I figured. Thanks!

    P.S. That could bring up the conversation around whether you should do outreach under the client’s brand or your agency’s brand. Seems like you stick to the SEER messaging?

  • Stephbeadell

    I always use my SEER email address. Sometimes I’ll throw both brands in my signature if I think it makes more sense for the reader, but I never take SEER out. I figure most people understand the concept of working with a PR or an advertising agency, and I’m proud of SEER’s work, so I stick with that. Plus that allows me to work with bloggers for multiple clients (when it makes sense to do so).

  • Matthew Zajechowski

    Awesome post. Short and to the point is the way to go with outreach. I really enjoyed the point about people reading emails on mobile devices which is pretty common these days. People on phones don’t have time or desire to read long emails.

  • Renee Nicole Girard

    I’m very impressed with your post. This is definitely something I will incorporate in future link outreach campaigns. Thanks!

  • http://insocialwetrust.wordpress.com/ Gisele Navarro Mendez

    ^^^ Great tip over here. ^^^

  • Gareth Ellis

    Great resource. Just discovered this post and blog. A goldmine of useful stuff. Thanks very much!

  • Stephbeadell

    Thanks, Matthew! This isn’t about email specifically but it’s solid mobile data: http://qz.com/107481/all-the-important-and-surprising-trends-in-mobile-web-browsing-in-seven-charts/

  • Martin Clinton

    This is one of the best and most concrete pieces on outreach I’ve seen; instantly bookmarked and shared with my team. I love that the points were sourced from 5000 real emails too. Simple tips, like the subject line and dont’ ask if they have questions make this a winner.

  • Stephbeadell

    Thanks for your kind words! I’m glad it was useful. Cheers :-)

  • Jędrzej Mikus

    Really useful information! I really liked the part about keeping low amount of sentences and reading on mobile devices.

  • Desmond

    What do you do for rebuttlas if someone ask you for money or calls a client out?

  • Jared Oldham

    I love that SEER does outreach as SEER. Not only is it more transparent but I feel it helps develop relationships which is what marketing is all about. As you build great relationships those can then be utilized for other clients and shared company wide with tools like Buzzstream.

    Great post Steph.

  • http://phillipmoorman.com/ Phillip Moorman

    Do you have any advice for dealing with certain bloggers that request some sort of payment? Do you just move on?

  • http://www.tipsonwedding.com/ sanam arzoo

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  • Spook SEO

    Emotional connection indeed, Steph! I couldn’t agree more. Short and direct to the point messages signify respect to the recipient’s time. There are certain outreach phrases that have been abused and considered unethical already nowadays in e-mail marketing. It’s really just a matter of being creative in composing the message more effectively. Thanks for the helpful samples.

  • http://twitter.com/b_reilly brian

    Thank you for saving the internet from many a confusing/strange outreach email with this post!

  • http://www.tipsonwedding.com/ sanam arzoo

    I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I’ll be subscribing to your feed and I hope you post again soon.A fantastic presentation. Very open and informative.You have beautifully presented your thought in this blog post. Your Guide For Blog Marketing

  • http://www.PrimaMedia.com.sg/ Shaun Ling

    Awesome post. Haven’t got chance to do outreach. Should do it soon