• Mike Du Toit

    I think it’s quite useful. The last time I used it though, it pulled keyword ideas from other campaigns for completely different brands in my account.

    I really like the Keyword Opportunities tool in the AdWords Editor though – actually I just really like the AdWords Editor in general.

  • Andreas Ostheimer

    Have never seen it but would definitely use it – especially the quick link to insights comes handy I guess.

  • Robert Ferguson

    I will definitely attempt to use this new feature, whether or not it will be helpful to me is YTBD. At least Google is attempting to help advertisers better organize their ad groups because when I work any new PPC management client, campaign organization is 9 times out of 10 the first area I have to fix.

  • laurenf

    @Mike Thanks for the read! I agree, I really like the AdWords Editor too. I haven’t used the Keyword Opportunities tool much but I’ll have to give it a try and see what it’s all about!

    @Andreas Quick link to insights definitely comes in handy. All the info you want is readily accessible!

    @Robert IMO, this new feature is very helpful with organization and finding additional themes and keywords to target. Like most of Google’s tool, though, you shouldn’t run with it 100%.