• Krystian Szastok

    Hey there!

    Very cool post.

    Would you suggest any other tools apart from Fresh Web Explorer?

    I was thinking Google Alerts or Mention or Brandwatch, hmmm, anything else?

    I personally find the Fresh Web Explorer a bit limited in finding these mentions.

    Thanks for the post!

  • Sarah Gurbach

    Hey Krystian,

    Thanks – glad you liked it! I actually use a couple tools to monitor mentions of my brand but I use Fresh Web specifically for the unlinked mentions because I found it to be pretty comprehensive in this situation.

    The one thing I did note is that there is a lot of noise with Fresh Web so I like to use a combination of Google Alerts and Fresh Web so I don’t miss anything. I have also been toying around with the search operators to see if I can cut the noise.

    Thanks for the comment and suggestions – I will have to check out BrandWatch.


  • Ben

    Great post. I love the step-by-step format because it is very usefully to implement.

  • Sarah Gurbach

    Hi Ben,

    Thanks so much! I am happy it’s helpful – I love the step-by-step guides too.


  • Arun Sivashankaran

    Great post, thanks for putting this together. I think a main reasons that your approach works well is that you focus on the relationship.

  • Sarah Gurbach

    Hi Arun,

    Thanks for the comment and I am glad you like the post. I agree that the relationship is probably the biggest reason why I use Fresh Web – the link is just a bonus!


  • Patrick Coombe

    Brilliant post, thanks so much for this. I find this problem to be very annoying especially when you see a few hundred visits come in from FB/Twitter and you have no idea who shared you!

    Also there are several “social tracking programs” (won’t mention names) that just do not do a good job of picking up any of this stuff.

  • Krystian

    I think that Fresh explorer isn’t the only tool, that could work. I’m surprised that, or even Google Alerts aren’t included.

  • Iris Vermeren

    Hi Sarah,

    I’d be happy to show you Brandwatch! We use a lot of operators to cut through the noise ( and we have customizable alerts so that you don’t miss out on anything.

    Shoot me an e-mail when you have time –


    Community Manager,

  • Sarah Gurbach

    Hi there,

    I do use a combination of tools to monitor my brand but to find unlinked mentions I feel that Fresh Web does the trick. I use Topsy often but will have to try out

    Thanks for the suggestion!


  • Sarah Gurbach

    Hi Patrick,

    I am glad that you liked the post! I have to agree with you about Google Alerts – I like to use it to monitor major news mentions because I want to find those as soon as possible but I use Fresh Web about twice a week to make sure I don’t miss anything.

    Thanks for the comment!


  • Clément Delangue

    Thanks for the mention of … mention ;) On mention, you can in seconds limit your alerts to web mentions and then export the results in an excel sheet. Happy to help if you have any questions.

  • Wine Dine

    Thanks, for the steps and explanation. Giving the tool a try for right now.

  • Philip Tomlinson

    I think everyone in the comments is kind of wrong. I’ve found the best results by creating a ton of different Google Alerts and using SimplePie PHP Library to parse the results so I only get sites that I can actually get links on. It works great but you need some basic coding knowledge to get it to work.