• WilcoxAJ

    Excellent findings! Thanks for sharing!
    A couple things of interest – LinkedIn does actually have a “Rotate Evenly” option at the campaign level, but it’s not enabled by default. Personally, I’ve found that if I let LI decide for me, they’re always going to show the ad with the highest CTR, and the highest CTR does not always mean highest conversion rate.
    Also, I’d recommend fewer than 8 ads in a campaign due to the strain on management, but that’s a matter of personal preference.

    Really solid, Audrey.

  • Audrey Bloemer

    Hey AJ, thanks for the read and feedback! Completely overlooked that “Rotate Evenly” feature all this time, thanks for pointing it out. I definitely agree with your sentiment regarding CTR, doesn’t always mean the best and strategies should be consider on a client by client basis. Those looking to build brand awareness, CTR optimization would be a good tactic. Others should review conversion rates as well and see if performance varies greatly.

    Thanks, again!

  • Amanda

    Really great insights here!

  • Jonathan

    Good info, thanks.

    Are these newsfeed ads? What’s a good/average CTR for newsfeed ads?

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  • Audrey Bloemer

    Thanks for reading, Jonathan!

    This post in particular is solely focused on standard side bar ads. We generally see similar CTR for newsfeed ads but keeping in mind they have a lot more touch points. We usually see ad engagements account for most of the activity (post likes and comments).