SEER Blog

  • Shum Attygalle

    This is unreal. Thank you so much for taking the time to write this. Unreal content.

  • HarrisNeifield

    Thanks Shum, I’m glad the content is helpful.

  • Sheldon

    Hi, I was just wondering what your sample size for the video ads were?

  • HarrisNeifield

    Over $30k spent, several million impressions, several hundred thousand unique viewers

  • rupesh oyasis

    Interesting….I really surprised to see this post.

  • HarrisNeifield

    Thanks Rupesh

  • Elizabeth Marsten

    This is super rad. Thanks for sharing your science!

  • Elizabeth Marsten

    This is super rad. Thanks for sharing your science!

  • HarrisNeifield

    Thanks Elizabeth, I’m glad you liked it!

  • unyscape

    Can we say with confidence that Quality of video has very little impact on view rate?

  • HarrisNeifield

    No, higher quality videos will of course have a better view rate. It is very difficult to mathematically quantify ‘video quality’, so it doesn’t lead itself to a regression analysis like a quantifiable number (time) does. Of course, make high quality videos and people will be more likely to view them.

  • unyscape

    This article was sent to me by one of my customer. When people of your authority (read Seer Interactive) write anything, customers take it as “Final Word” :-) It took lot of effort from my side to convince him about importance of great video. Now when you guys are also saying this, she will be happy.