SEER Blog

  • Shum Attygalle

    This is unreal. Thank you so much for taking the time to write this. Unreal content.

  • HarrisNeifield

    Thanks Shum, I’m glad the content is helpful.

  • Sheldon

    Hi, I was just wondering what your sample size for the video ads were?

  • HarrisNeifield

    Over $30k spent, several million impressions, several hundred thousand unique viewers

  • rupesh oyasis

    Interesting….I really surprised to see this post.

  • HarrisNeifield

    Thanks Rupesh

  • Elizabeth Marsten

    This is super rad. Thanks for sharing your science!

  • Elizabeth Marsten

    This is super rad. Thanks for sharing your science!

  • HarrisNeifield

    Thanks Elizabeth, I’m glad you liked it!

  • unyscape

    Can we say with confidence that Quality of video has very little impact on view rate?

  • HarrisNeifield

    No, higher quality videos will of course have a better view rate. It is very difficult to mathematically quantify ‘video quality’, so it doesn’t lead itself to a regression analysis like a quantifiable number (time) does. Of course, make high quality videos and people will be more likely to view them.

  • unyscape

    This article was sent to me by one of my customer. When people of your authority (read Seer Interactive) write anything, customers take it as “Final Word” :-) It took lot of effort from my side to convince him about importance of great video. Now when you guys are also saying this, she will be happy.

  • Bender Rodriguez

    Thanks for this information, but I’d like to rant for a second. YouTube ads are ridiculously long now. You cannot listen to a longer video without having your computer with you right there because the video ads are now 3, 4, 5, 6 and MORE minutes long now. They are often self-indulgent amateur or low production “shows”. If I wanted to watch a show, I’d go watch it. It’s just plain greedy and wrong to force your 6 minute stroke-fest on people when their hands are dirty or stuck otherwise unable to click SKIP AD.

    YouTube would be so much better if all ads were 10 or 15 second ads, and the SKIP AD ads only a minute or two. SIX minute ads? Astoundingly over-reaching.