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  • http://twitter.com/nickduddy Nicholas Duddy

    It’s amazing how people won’t put effort in to their outreach. I think some folk forget they are actually talking to another human.

  • Zach Russell

    I really like the insights on blogger outreach you provided. I am in the process of writing outreach emails as we speak, and its scary to see how little effort people can put into them.

  • KristenMatthews

    Thanks for the real life examples, Dana. Great article. When I want to collaborate with another blogger, I always read through their blog and reference the post that made me realize why we’d be a good fit for collaboration. This does take time so I probably reach out to less bloggers than other people but I get a lot of positive responses!

  • http://www.what-the-frock.com Dana WhatTheFrock

    Thanks, Zach!

  • http://www.what-the-frock.com Dana WhatTheFrock

    Thanks, Kristen. It’s true that it takes a lot more time, but, like you said, the response is always much greater when you spend the time and effort to draft good outreach.

  • Mihai Aperghis

    Awesome post, “Whitney” :) I recommend A/B testing outreach e-mails. Some software have this implemented, like BuzzStream.

  • http://twitter.com/sunshinetricia Tricia Meyer

    Two other things that always rub me the wrong way are 1) when they send a copy of the post they want me to put up for them like a command that I am supposed to use it, and 2) when they include the line “at absolutely no cost to you.” I don’t know why that rubs me the wrong way. I guess they think that I am naive enough to blindly take content and links just because they are free??

  • http://riyas.in/ Muhammed Riyas

    Thanks for sharing this Dana. Just curious to know how important is sender’s email ID in outreach emails to you? example: some-name@gmail.com vs name@brand.com

  • http://www.what-the-frock.com Dana WhatTheFrock

    Yes, that’s a really effective way to determine what works best for the brand.

  • http://www.what-the-frock.com Dana WhatTheFrock

    Yeah, at this point, every blogger is savvy enough to know the deal.

  • http://www.what-the-frock.com Dana WhatTheFrock

    You’re welcome! I personally don’t mind too much if the email comes from the brand, a marketing agency, or an individual, but that may be that I do outreach on behalf of brands from my SEER email.

    That’s a good opportunity for some A/B testing like Mihai suggested in an above comment. Send some emails from an agency account, a Gmail, and a brand account, and see if there’s a notable difference.

  • Michael Gocia

    Thanks Dana that’s really good comparison you have explained in very impressive way it helped me to read very curiously and gained more stuff from that .

  • http://twitter.com/Mszjackiechu Jackie Chu

    Dana this was so spot on!

    My favorite is when they open the letter with a “Hi ,” <— forgot to copy and paste my name.
    I agree that a personal touch and sincere outreach is always more effective. Ive been seing a lot of companies trying to give me their content and pay me to publish it, and I think for the most part they're low budget companies not based in the United States. The same company keeps trying to offer me $5 for a blog post and they have terrrrible English. But thats what? 30 Yuan? Guess I should consider that generous *shrug* ;]

    And I agree with Tricia below about the "at absolutely no cost to you" part. Even if you're not an SEO and don't work in marketing, a seasoned blogger is already aware of the power of their influence

  • http://twitter.com/Darren_Moloney Darren Moloney

    In most cases just 5 or 10 minutes research into finding out who you are, making their request far more relevant and keeping it concise would have given them a better chance of opening a door to your blog. :)

    Just shows how desperate some are to get any link from any blog (or think that bloggers are naive/ignorant when it comes to links)

  • http://twitter.com/RockPap3r Kelly

    I have been busy occupying myself this afternoon with horrible blogger outreach stories because some of them are just hilarious and these were great! The health supplement one I also spotted here http://www.jemjabella.co.uk/2013/how-not-to-do-blogger-outreach/ so clearly they are making the rounds this month! I find it strange (I blog and work at an agency) that other agenices aren’t making just a little more effort to speak to bloggers like they are actual humans!! It’s almost as if they forget that they are dealing with real people and are expecting an automated “oh yes that would be lovely, thanks so much for allowing me to be part of your campaign”.

  • http://twitter.com/Koozai_Harry Harry Gardiner

    Some fantastically terrible outreach examples here Dana, thanks for sharing them.
    I must admit, I’m still relatively new to the world of blogger outreach myself, but in the few short months I’ve been doing it I’ve quickly learnt what’s acceptable and whats not, and I’ve seen some true horror stories myself.
    I understand that people don’t always have unlimited time to sit down and work on a suitably personal post, but emailing people with the wrong name, about completely unrelated topics?!? It’s not on.
    It’s like Nicholas said above, people must forget they’re talking to actual people.

  • http://twitter.com/mklein86 michael h. klein

    this is a great post Dana. We have had a lot of conversation about this topic in house lately. Just out of curiosity, what are your thoughts about subject lines? what is most effective? what subject lines annoy you the most? My concern is putting so much effort into emails that many blog editors never read! thanks in advance!

  • http://www.boom-online.co.uk/ Amy Fowler

    My ‘favourite’ bad outreaches are the ones I’ve had from people asking to blog on one of my client’s blogs – for a client that doesn’t even have a blog. What fab research they’ve done.

    These same emails also don’t make any reference to the site they want to write for or what it’s about. Just that they will write something ‘relevant’. Pretty obvious they’ve got one email that they just send out to as many people as possible.

  • http://twitter.com/sspwriterlilly Gina Jennings

    It depends on the blogmaster. Some want the personalization in the email. Others will post in their guidelines, “Be sure to put ‘guest post’ in the subject lines”. So it’ll be up to each blogmaster.

  • Nick Cavarretta

    Yep, I’ve dealt with many emails from big companies in the music industry and I can tell you now that a very large percentage of them don’t know how to spend 30 seconds to be polite. I should send you some emails so you can see how demanding some people can actually be, expecting that because they sent you a press release that you MUST publish it WITH a dofollow link to their website. Geez. Great article though!

  • http://www.lifeunsweetened.com/ Rachel

    This is such a great post! I run a fashion and lifestyle blog in my spare time and work in SEO for my 9-to-5. I’ve spent the past few months doing mainly link building, so I can always spot a good or bad pitch once it arrives in my inbox.

    For me, the worst ones are when they spell my name incorrectly (it’s all over my site- it’s not hard to spell!) or when they ask for so many things out of nowhere and don’t offer anything in return (ex: share this with your Facebook readers plzzzz!) Hopefully some companies or freelancers will read this article and pick up a few of your tips!

  • Milles Gordon

    The awful truth is that I see e-mails like this quite often. The even worse part is – there are really good marketing specialists out there who write e-mails like this! They are not even aware of how their mails are being received and afterwards wonder why they don’t get enough responses. This is a great article. Let more people know about it! :)

  • Sunil

    everyone involve online activities might have received these kind of emails. Your way to differentiate between right and wrong is practical and effective. Who would approach a person writing long email doesn’t even know the name?

  • Jonny Lis

    This is really good stuff Dana, very useful for me! I realise this post isn’t brand new but I think the advice is still completely relevant. I’ll bookmark this page as a reference for my own outreach projects.

    Thanks

  • ivan

    This is… GOLD.

    There’s actually one of my pitches there :D. Its a bad one, but I was just getting my feet wet in the whole outreach business.

    Thanks for the tips!

  • http://innetwork.net/ Daniel Hebert

    Great post Dana! Oh the horror of some bad outeach emails!!! I get them all the time at SteamFeed. The line that I HATE the most from bad outreach emails – “I will write this high-quality content, free of charge, when I usually ask for XYZ.” Excuse me, you’re telling me you want to advertise on my site, and I should be paying YOU for doing so? Ha. Ha. HA!

    For me, it’s simple – don’t beat around the bush. Tell me exactly what you’re looking for:

    Who are you, who are you representing, and where can I find more information about you [fail to mention the brand you're working for, and no way we'll be working together].

    What’s in it for me (cash, product, exclusive content, event, experience, etc.), what’s in it for my readers (giveaway, discounts, special event, etc.), and what do you expect in return? [Let me know what you want - no need to go through 5 email exchanges to get to the point]

    Be polite, and personalize it. My info is easy to find :).

    Daniel Hebert,
    Inbound and Community Manager,
    InNetwork Inc.

  • http://www.what-the-frock.com Dana WhatTheFrock

    Glad to hear this is helpful!

  • http://www.what-the-frock.com Dana WhatTheFrock

    Great tips, Daniel. Thank you!

  • Mel

    Dana, this is exactly the sort of post I was looking for. Congratulations on the growth of your blog by the way, it’s made me want to keep mine going – just to know that more than 30 people may read it one day. I’ve had some poor outreach too – they called me ‘Heather’ (what the fuss?). And as a PR/Marketing type, this is a great resource for my outreach. Thank you

  • Spook SEO

    Outreach email play a very crucial role in getting an opportunity to spread back links through guest post.Its compulsory to find the right blog or website that could help in increasing traffic by reading post but most important is to tackle the web owner by outreach email.So better to be confined and specific to the offer.

  • Saurabh Bajpai

    Nice post, At least it sounds like in amongst all of the awful pitches you do get some decent stuff.

  • Danny Howard

    This is great example of outreach Dana, you really hit the nail on the head with this one. I’ve received very similar type emails every day without any personalisation attached it’s always about them.

    I’ve also received more than one email from the same person, so obvious to but stupid at the same time. I’m not a fan of receiving gmail or yahoo emails either. Personal or professional email addresses always puts more trust when I read them. It also backs up who they are representing as well.

    Cheers Dana, and happy new year,

  • http://www.ctvirtualassistance.com/ Michelle Anastasio-Festi

    This is a really great article/post. Thank you for sharing. With clients requesting me to generate a letter for them to request backlinks, I now have a good idea of what my letters need to have to generate a positive response. Thank you so much!