• David Sottimano

    I’m glad you mentioned “Canonical happy” ’cause I’m starting to see it all over the place. Got a problem? Oh ya, just canonical that sh*t. People are getting lazy and slapping these tags on everything to “correct” their issues, and WP plug-ins are getting a bit too automated as well.

    Friends don’t let friends use canonical tags, or Internet Explorer. Nice catch.

  • Adam Melson

    David – we’ve found it very useful, but it’s one of those “the site owner knows enough to be dangerous” , often to his/her own site. Every time we recommend using it, we’re extremely thorough in how it should be implemented and often send multiple articles about other sites implementing it just so there is NO CHANCE it can be taken the wrong way.

  • David Sottimano

    I’m not going to say that it’s not useful, because it is. I think of it as a cheap fix because you don’t have time or money and you’re not thinking long term. Either way, nice post, and it was just my 2 cents on canonicalization.

  • Koozai_Mike

    Thanks for suggesting these solutions Adam. Good to see all of these ideas in practice. I’d also suggest using nofollow tags on any filters that can redefine a page content and different URL’s with query strings. If you run a spider and it crashes before finishing it tends to be for that very reason.

  • Kane

    Are you able to reference the optimization plug-in? Was this an issue with the way the plug-in was written, or how the site owner did the settings on the plug-in?

  • Srikanth AD

    One interesting case I saw was, iframes were being used for header, sidebar and footer throughout the site. I tried my best to explain to the client that it’s like a maze and would hurt the site architecture ..

  • Phil

    Canonical tags can be very useful if used very carefully, but once a site leaves your hands who knows what the clients will do to it, so I just avoid it completely…

  • Gab Goldenberg

    Love the critical thinking guys. Going to share this by email :).

  • Josh Garner

    Absolutely fantastic post. I love it when a seemingly common issue turns out to be not-so-common, and requires a bit of detective work. I think it’s because it’s the closest I will ever be to Dick Tracy. Sigh…

  • Adam

    Gab & Josh – glad you liked the post. I think it’s critical for anyone in this industry to love that type of challenge. Something isn’t right –> I need to find a solution –> start going down a checklist of things that could be causing issues & maybe you find something that’s not on that list like some of the above items.

  • Miguel Salcido

    Fantastic post, and I loved “The Wrong Thing to Assume” pieces. Most of those are totally things that alot of SEOs would do in those scenarios. And fixing architectural issues is one of those things that can have such a huge impact for clients, and over a short time frame too! It is one of those rare SEO tactics that actually has an affect sooner than later.

  • Justin Lofton

    So few “SEOs” know what to do in these situations. It separates the men from the boys.

    Good stuff Adam!

    Keep it coming…