So What is ASIC?
It’s our process for how we put our client’s customers into the heart of everything we do.
We start with Audience, then Strategy, then Industry, then [we finally get to where most start] the Channels.
By learning about the searchers behind the queries, we’re able to understand their motivations, frustrations, and pain points. Only after understanding those can we strategize on how to best engage with people and help them on their journey.