So What is ASIC?
It’s our process for how we put our client’s customers into the heart of everything we do.
We start with Audience, then Strategy, then Industry, then [we finally get to where most start] the Channels.
By learning about the searchers behind the queries, we’re able to understand their motivations, frustrations, and pain points. Only after understanding those can we strategize on how to best engage with people and help them on their journey.
Okay, How’s It Work?
Instead of diving right into keywords, search volume, and impressions — first, we begin by understanding as much as we can about your audience: who are they, what do they need along their journey, and how can we best provide it.
From there we’ll move through building out a messaging strategy, leaning on our industry knowledge, and we’ll round off with choosing the most appropriate channels to work together to get that message to your user.
