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Technical SEO

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Technical SEO: When users understand your site, but search engines can’t.

  • Understanding of audience needs and pain points? Check.
  • Comprehensive content strategy? Check.
  • Firm grasp on the competitive landscape and industry opportunities? Check.
  • Measurement strategy in place to make sense of it all? Check.

You’re a great marketer that knows your audience and where to reach them. You are industry savvy and understand your competitors better than they understand themselves. You’ve mapped a clear path of digital marketing goals which roll up to your business goals. But you’re unsure if search engine accessibility is holding you back.

Your digital strategy is wasted if search engines aren’t properly navigating your site. Canonicalization, robots.txt, XML sitemaps, 404 errors, AJAX, JSON-LD Schema.org markup, more jargon, and even more jargon. There could be hundreds of issues across thousands of pages. How can something so simple get so complicated?

Don’t panic. Our technical SEO team has audited thousands of websites, prioritized countless issues, and worked alongside web developers to get things done. So how can we help you?

Interested in exploring technical SEO? Let’s talk!

CONTACT US

Technical Audits: The Deep Dive

Relevant for:

  • All types of websites from Enterprise eCommerce to SMB Lead Gen.
  • Marketing teams with available Dev or IT resources (we need someone to implement our recommendations!)

What you’ll get from Seer:

  • A full-fledged Architecture Audit that doesn’t just list the issues, but why they’re an issue, how big of an issue they are, and what the solution is.
  • Quality Assurance Assistance: Identifying problems is great, but we don’t stop there. We’ll offer guidance in implementing them and make sure the solutions are done right.

Why you need it:

  • Your website has had very little Technical SEO work done, or you know you need a lot of Technical help.
  • You’re a marketer who needs help both identifying and implementing recommendations to improve your site’s organic visibility
  • Still unsure if you site is a good candidate for an audit? Get in touch and we’ll help with that.

Client wins:

  • An eCommerce client’s website had a major over-crawling issue and needed assistance with faceted navigation. As a result of inadequately blocking the pages, GoogleBot was spending a ton of crawl bandwidth reviewing pages that were already canonicalized and noindexed. Seer provided a strategy for parameter disallows which helped realign the crawling priority back to more important pages. 
  • Another client migrated to a new CMS before beginning work with Seer. Our team identified an infinite loop in their pagination which was leading to a drastic increase in the number of indexed URLs. Seer identified where the pagination was being created in the code and helped their team resolve the issue after deindexing the pages.

 

Site Redesign & Migration Support: The Insurance Policy

Relevant for:

  • Marketing teams preparing for a site redesign or migration, but especially cross-domain migrations

What you’ll get from Seer:

  • An initial consultation between Seer, your marketing team, and your developer to talk through the migration strategy, our process, and what we’re all working towards
  • Pre-Migration Benchmarking prior to the migration, so you don’t forget where you started from
  • A comprehensive Redirect Strategy (if URLs are changing) so users and search engines end up in the right place
  • A Pre-Migration Architecture Audit, so you can fix major issues before the site goes live
  • A Post-Migration Audit, to confirm the issues we caught prior to launch were addressed
  • Quality Assurance Assistance: Identifying problems is great, but we don’t stop there. We’ll offer guidance in prioritizing and implementing solutions.

Why you need it:

  • Ask someone who’s seen a site migration go wrong.

Client wins:

  • We completed a migration for a vacation homes website which resulted in consistent keyword visibility post-launch and a 30% lift in organic rankings within three months following. The migration predicated on extensive JavaScript crawlability testing within the main home search results pages. Seer was able to properly test and vet the React.js setup in advance of relaunch since we had a indexed version of these types of pages to study.

Ad Hoc Support: The Extension of Your Team

Relevant for:

  • Savvy digital marketers who have a recurring need for a capable pair of hands or informed 2nd opinion

What you’ll get from Seer:

  • A representative of our Technical SEO team will be on standby for a predetermined number of hours each month to help your team with whatever comes up.

Why you need it:

  • You recognize the need for Technical SEO support but don’t have the budget for another full time employee or the time to manage a contractor.
  • Still unsure if you site is a good candidate for an audit? Get in touch and we’ll help with that.

Client wins:

  • Seer works with iStock Photos/Getty Images for ongoing technical needs as the client rolled out JS changes on their international sites. While working with a highly technical team like Getty’s, Seer acted as an extension of their team to benchmark and monitor on-page code changes and QA the roll out of dynamically generated hreflangs. This required a strategy for testing a billion+ page website at a template level and then correlating those behaviors to large sections of the site without having to crawl them.

 

Interested? Give us a shout!  

Contact Us

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