Programmatic Services We Offer
At Seer, we see Programmatic Display as an integral part of any digital activation strategy.
We understand the power of connecting with a consumer at every stage of their online journey. That’s why we take an integrated approach to media planning across all marketing channels, working closely with your internal teams, Seer and our external partners to deliver integrated, connected messages to your customers.
We bring a fully integrated approach to campaign management and create incremental value for clients by leveraging Seer’s data warehouse and Marketing BI capabilities, tools like Google Data Hub, client’s own first-party data, and other 3rd party data sources.
Our Unique Approach to Programmatic Display
Media planning and execution driven by data and integration.
✔ We leverage first party audience data and technologies to ensure consistency in messaging across all audiences.
✔ Search trends and social engagement insights fuel our initial media plan to maximize ROI by leveraging historical data and learnings across channels.
✔ Cross-channel attribution, overlap and path to conversion analyses are at the forefront of our Measurement Strategy, highlighting how multi-channel exposure leads to an end conversion.
We find your audiences wherever they spend their time online.
✔ Whether that’s a direct buy on Zillow or a targeted Programmatic video placement, we leverage multi-channel ad formats to launch a holistic campaign strategy.
✔ An audience first approach means we segment campaigns based on targeting tactic (e.g. 3rd party, in-market, remarketing, etc.) to ensure our media dollars are spent efficiently and you never have to question the value of your investment.
✔ Seer works with Creative teams to develop a premium ad experience for your customers across every channel (e.g. OTT, CTV, Audio, etc.) and throughout any stage of the funnel.
Avoid the “black box” of Marketing. Know how your media dollars are being spent.
✔ Increase media efficiency through a focus on advanced attribution and deduplication across media, resulting in a more transparent view of performance.
✔ We aggregate learnings and data across multiple channels — streamlining reporting to find insights and trends across Marketing efforts that will impact your bottom line.
✔ Full lense into where your budget is going. From ad spend to service / technology fees — we’re committed to transparency throughout the media buying process so you always know how your money is spent.