Pay-per-click (PPC) is one of our sharpest weapons of choice for your blended paid media plan.
Integrating and leveraging data from across marketing channels yields richer, more impactful PPC results.
Google and Bing SERPs give clues to user intent. By simultaneously analyzing both PPC and Organic Search (SEO) results at the search query level, these clues allow us to gather intelligence on your customers to optimize Paid Search campaigns.
After all, your user isn’t looking for SEO and PPC results – they’re looking for answers within a single SERP. So, why wouldn’t we analyze the data the way they see it?
Our Unique Approach to PPC Marketing
Real time conversations on what’s moving the needles for your business.
Centralizing data sets across PPC, SEO, Analytics, and external inputs allows us to see and act upon trends in real time.
✔ ~198 million rows of PPC data scanned in a few minutes
✔ Built by search veterans for search consultants
✔ Leveraging 3rd party data such as US weather, census, and housing, site crawl data, and more
✔ Connected to real time PowerBI dashboards that allow us to re-invest our team’s time in your strategy, not data wrangling
Quicker, smarter decisions that grow your revenue.
We guide your PPC strategy by integrating your vast data sets with the current state of your industry.
✔ Increase ROI by catching areas of inefficiency due to flaws in Google’s algorithms
✔ Earn a new revenue driving audience through scaled keyword mining of the entire SERP (not just PPC)
✔ Take advantage of real-time shifts in business landscape through cross-channel monitoring
Digital Marketer meets Data Analyst.
Our reports are designed to help clients make better business decisions.
✔ CRM and 3rd Party (such as phone vendors) Data Integrations empower our team to pivot PPC strategies and budgets based on real time client data
✔ Reporting tied to each stage of the funnel allows us to take an audience-focused approach and provide deep dive analysis for targeting reccos and message strategies
✔ Reporting dashboards that are shareable, accessible, and actionable help our client teams report up the ladder on channel and marketing effectiveness
An army of Search Specialists that have your back.
✔ Bi-annual audit of your accounts by PPC specialists outside of your account team to infuse new thinking and new life into your campaigns
✔ Ongoing collaboration with 190+ team members to ensure we continue to innovate, whether that means having a fresh set of eyes reviewing strategies or pulling in another division to give feedback on an analysis
✔ Ability to leverage winning strategies cross-client and industries due to the power of scale
What Problems Have We Helped Solve?