Paid Social advertising is a crucial piece of your blended paid media plan, enabling you to target people earlier in the funnel and continue to nurture them through all stages of their customer journey.
Follow their data trail and meet your audience where they already are.
What sets Seer apart from others in this space is our commitment to using data to drive every step of our strategy. We leverage integrated cross-channel data and business intelligence tools to help you better understand and reach your audience in the places where they already hang out, all while using this same methodology to ensure we’re getting the right creative in front of them.
This means leveraging tools like our custom-built Creative Fatigue Analysis which helps determine when we should update creative or using Organic Search Query Data to identify gaps and opportunities in Paid Social Ad copy to deliver more impactful insights to Creative teams — limiting the amount of revisions and decreasing the creative resources needed.
Paid Social Advertising Services We Offer
With Seer, you get the full power and experience that comes with having 50+ paid media brains, and the rest of our 200+ person company to drive strategy, innovation, and implementation across all your paid social needs.
Paid Social is a constantly changing landscape, not just across industries as a whole, but on the in-engine tactical level. At Seer, we have a constant pulse on the industry and are able to flag important updates quickly and at scale to make sure your business stays on the forefront.
As part of our comprehensive Paid Social offering, we have a full-service Creative Team that works hand-in-hand with our media managers to ensure we have data backed assets tailored to each individual channel.
In addition to our more extensive creative services, we offer a bundled package specifically to match with Paid Social needs. This bundled offering provides clients with dedicated Creative hours from Seer’s in-house team to leverage each quarter on Social ad assets.
We kickoff our integrated strategy planning by delivering a Paid Social Playbook that includes:
- Channel Considerations
- Competitive Research
- Messaging & Creative Recommendations
- Audience Recommendations
- Paid Social Creative Best Practices
Our Unique Approach to Paid Social Marketing
Data integration saves you money, time, and has you optimized from the jump.
Leveraging audience insights like your customer’s SEO and PPC data trails, your first Seer campaign is highly optimized out of the gate. That’s multiple rounds of Paid Social tests you don’t have to do — saving you money and time.
✔ Stop guessing about when to refresh creative. Our Creative Fatigue Analysis spots opportunities to avoid diminishing returns.
✔ Stay ahead of the competition with bi-annual Paid Social competitor landscape analysis.
Digital Marketer meets Data Analyst.
Our reports are designed to help clients make quicker, better business decisions.
✔ CRM and 3rd Party Data Integrations – such as phone vendors – empower our team to pivot and scale Paid Social strategies in real-time.
✔ Reporting tied to each stage of the funnel allows us to take an audience-focused approach and provide deep dive analysis for targeting recommendations and message strategies.
✔ Reporting dashboards that are shareable, accessible, and actionable help our client teams make better decisions and report up the ladder on channel and marketing effectiveness.
A team of integrated digital marketers that have you covered.
✔ Our proprietary Facebook Audit identifies opportunities across audiences, messaging & creative, and budgets prior to kick-off.
✔ We’re always on the hunt for ‘The Next Big Thing’ to engage our audiences whereever they spend their time. We don’t limit our approach to one channel, we tailor campaign strategies and channel recommendations based on your goals and where your audience ‘lives’ online.
✔ Regular meetings with Partner Reps from the likes of Facebook/Instagram, LinkedIn, Pinterest, Snapchat, and TikTok ensure team members on your account have the most up-to-date training and beta opportunities.
✔ Ability to leverage winning strategies cross-client and industries due to the power of scale.