Paid Social advertising is a crucial piece of your blended paid media plan, enabling you to target people earlier in the funnel and continue to nurture them through all stages of their customer journey.
Follow their data trail and meet your audience where they already are.
We leverage integrated cross-channel data and business intelligence tools to help you better understand and reach your audience in the places where they already hang out — whether that’s Facebook, Instagram, LinkedIn, Pinterest, Twitter, Snapchat, or YouTube.
What sets Seer apart from others in this space is our commitment to using data to drive every step of our strategy.
This means leveraging tools like our custom-built Creative Regression Analysis to determine at which point we should update creative to our deep dives into creative and messaging analyses to deliver more impactful insights to Creative teams — limiting the amount of revisions and decreasing the creative resources needed.
Paid Social Advertising Services We Offer
With Seer, you get the full power and experience that comes with nearly 40 paid marketing professionals under one (hypothetical) roof. That means having nearly 40 paid media brains + the rest of our nearly 200 person company to drive strategy, innovation, and execution across all your paid social needs. Including:
Paid Social is a constantly changing landscape, not just across industries as a whole, but on the in-engine tactical level. At Seer, we have a constant pulse on the industry and are able to flag important updates quickly and at scale to make sure your business stays on the forefront.
Our Unique Approach to Paid Social Marketing
Paid Social Marketing + Business Intelligence
Data integration saves you money, time, and has you optimized from the jump.
Leveraging audience insights like your customer’s SEO and PPC data trails, your first Seer campaign is highly optimized out of the gate. That’s multiple rounds of Paid Social tests you don’t have to do — saving you money and time.
✔ We understand what people search for to get to your site through integrated SEO and PPC data to build audience strategy, tailored messaging, and data-driven paid social creative.
✔ Stop guessing about when to refresh creative. Our Creative Regression and Audience Analysis spots opportunities to avoid diminishing returns.
✔ Stay ahead of the competition with bi-annual Paid Social competitor landscape analysis.
Reporting & Analysis
Digital Marketer meets Data Analyst.
Our reports are designed to help clients make quicker, better business decisions.
✔ CRM and 3rd Party Data Integrations – such as phone vendors – empower our team to pivot and scale Paid Social strategies in real-time.
✔ Reporting tied to each stage of the funnel allows us to take an audience-focused approach and provide deep dive analysis for targeting recommendations and message strategies.
✔ Reporting dashboards that are shareable, accessible, and actionable help our client teams make better decisions and report up the ladder on channel and marketing effectiveness.
Perspective and Innovation
A team of integrated digital marketers that have you covered.
✔ Our proprietary Facebook Audit identifies opportunities across audiences, messaging & creative, and budgets prior to kick-off.
✔ 190+ marketing consultants ensure continuous innovation — whether that’s a fresh set of Paid Social eyes reviewing strategies or pulling in another division for more holistic recommendations.
✔ Regular meetings with Partner Reps from the likes of Facebook/Instagram, LinkedIn, and Pinterest ensure team members on your account have the most up-to-date training and beta opportunities.
✔ Ability to leverage winning strategies cross-client and industries due to the power of scale
What Problems Have We Helped Solve?
✔ +31% increase CVR by implementing LinkedIn Lead Gen Forms
✔ +101% increase in conversions by restructuring Facebook and Google accounts
✔ +30% increase in CTR through use of Facebook Campaign Budget Optimization