Google Ads Scripts 101Chapter six

Implementing Google Ads Scripts

Got an Google Ads Script in mind? Great! Our next lesson plan will walk you through the process of implementing your script. Watch this video, or read below for the step-by-step instructions.

  1. Once you have either created or selected a pre-made script that fits your account needs, the next step is to implement.  Google Ads Scripts can be implemented in the “Bulk Operations” options which can be located in the lower half of the left-hand column in the Google Ads UI at both the MCC-level and account-level.

AdWords UI Bulk Operations

  1. When you click-through the “Bulk Operations” link, you’ll be brought to the Bulk Operations menu screen where you’ll need to select the “Create and Manage Scripts” Link.

AdWords UI create and manage scripts

  1. Once clicked through, the “Create and Manage Scripts” will bring you to a screen that allows you to manage new and existing scripts, and see run-time logs for any past or presently active scripts. Since we’re implementing a new script, you’ll want to click the “+Script” button to create a new script: 

AdWords UI add script button

  1. You’ll then be directed to the scripts editor page, which will allow you to copy, paste, and manipulate scripts directly within the AdWords UI. This screen will also allow you to preview scripts to test them for functionality before saving and completely implementing. Please note that in order to fully preview and save a script, you must click the “Authorize Now” button which gives the script permission to run automatically on your behalf. Once on this screen you’ll want to follow these steps:
    • Choose a name for your script
    • Paste or hard code your script into the body of the editor
    • Edit script configuration settings as needed.
    • Authorize the script to run within your account on your behalf
    • Preview your script to test for errors/functionality
    • Save script once you’re happy with its performance
    • Close script editor (or choose run script now if you’d like)

Scripts editor

  1. Once your script has been previewed and saved, you should create a script run schedule where you can select the frequency in which you would like your script to run. Options include: one time, hourly, daily, weekly, or monthly run schedules. You can also layer in hour of day that you would like your script to run on a recurring basis.