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Marketers Continue to Up the Number of Data Sources They Use

Among the customer data sources used, transactional data and known digital identities are most commonplace.

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World Cup 2022: A Few Stats to Know

Almost half of sports fans in the US are interested in watching the event. That pales in comparison with some other countries.

Here Are Some Reasons Why Marketers’ Data Projects Stall

There are issues that arise in each stage of the typical data science workflow.

The Typical Household Has Added Another Video Streaming Subscription over the Past Year

The average US household subscribed to more than 5 video streaming services during Q3.

The Public Continues to Lack Trust in Mass Media

More people now have no trust in the mass media than a great deal or fair amount of trust. That’s a first.

B2C Marketers Show Appetite for AI-Driven Predictive Capabilities

The most common AI-powered predictive capability that marketers want to access is predicting churn and retention on a customer level.

Do People Still Read Print Media?

Close to one-third read print newspapers on a weekly basis.

Which Types of Media Ads to People Enjoy – and Hate?

People have mixed feelings about ads in audio streaming platforms.

Live Sports May Not Be That Critical in Preventing Pay-TV Churn, After All

Only 8% would definitely cut the cord if their favorite live TV sport moved exclusively to streaming.

One Way to Set B2B Content Apart from the Rest? Actively Promote It.

High quality and unique stories are the primary ways to differentiate B2B content.

1 in 6 People Feel That Once They Share Their Data Online It No Longer Belongs to Them

People are most concerned about the privacy and security of their data when allowing apps or websites access to their location data.

Successful Marketers Display Agility with their Budgets

Almost two-thirds (64%) of so-called “leading marketers” report that their marketing organization is “extremely budget agile.”

More B2B Marketers Are Achieving Their Demand Gen Goals via Content

The most successful B2B content marketers are doing much better than others in building audiences, nurturing leads, and generating revenue.

3 in 10 People Worldwide Use Their Smartphone for Wellness Activities

Exercise is the top activity that people monitor using technology.

How Are Prospective Students Making College Program Decisions?

US educational attainment rates have risen over the past decade: the Census Bureau reports that the percentage of people ages 25 and older who have completed a bachelor's degree or higher has climbed from 30.4% in 2011 to 37.9% in 2021. A new Hanover Research study...