In times of isolation and uncertainty, people are turning to the web more than ever to find answers and solutions. As marketers, our audience’s needs are evolving quickly – sometimes daily – as they react to the latest updates.
This isn’t a presentation on what’s coming. It’s a presentation on what’s here.
Rand Fishkin and Wil Reynolds have different approaches on how to approach marketing through a recession. One leans into the complexity of brand and messaging, the other, into precision budget cuts and following a micro data trail.
Hosted By:
Rand Fishkin (CEO & Co-Founder @SparkToro)
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