Tearing Up Your 2020 Plan: How to Get Through the Coming Recession

May 6, 2020

In times of isolation and uncertainty, people are turning to the web more than ever to find answers and solutions. As marketers, our audience’s needs are evolving quickly – sometimes daily – as they react to the latest updates.

This isn’t a presentation on what’s coming. It’s a presentation on what’s here.

Rand Fishkin and Wil Reynolds have different approaches on how to approach marketing through a recession. One leans into the complexity of brand and messaging, the other, into precision budget cuts and following a micro data trail.


Hosted By:

Rand Fishkin (CEO & Co-Founder @SparkToro)

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Wil Reynolds (Founder & VP of Innovation @Seer Interactive)

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