Seer Event Search Love 2015
Boston, MA

SearchLove Boston: Amanda McGowan

Apr 30 - May 1, 2015

Get your tickets now to see Amanda McGowan present at SearchLove Boston! You’ll join some of the world’s leading thinkers in online marketing to discuss the latest in search, analytics, content creation, optimizing your website, paid promotions and more.


Topic: How to Avoid ‘Top Ten Data’ Syndrome: The Most Undervalued Analytics Reports

Overview: All too often, many who analyze their site’s analytics evaluate only the most common reports and view just the top layer of data. This leads to an incomplete picture of your audience and their intentions, resulting in poorly planned search strategies. Worse yet, it results in an inaccurate measurement of your search efforts. In this session, Amanda will walk you through the most undervalued reports in Google Analytics, and show you how to dig deeper instead of just regurgitating your ‘top ten’ data. From on-site search to using referral data for an audience analysis, this session will show you how to unlock the analytics data you may be overlooking.