Post-MozCon 2020 Fireside Chat with Wil Reynolds

Jul 16, 2020

While we can’t meet you all face to face this year, we’re not letting that stop us from answering your most pressing questions following the MozCon event!

Sit “fireside” with Wil Reynolds during an exclusive Q&A session after MozCon in the video recording above or see the top themes from all MozCon sessions below:

  1. Become a Better Agency
  2. Tactical Technical Tips
  3. Re-Evaluate Your COntent Strategy
  4. Don’t Chase Impressions
  5. Tools to Better Understand Your Audience
  6. Get the Most Out of Google’s Features


MozCon 2020 Insights

Become a Better Agency

Use a Discovery Process to go from Red Flags to Green Lights

Running a discovery process at the start of a project will help you identify client red flags. In this presentation, Dana DiTomaso discusses tactics to create a seamless discovery process to turn those red flags into green lights.

Competitive Advantage in a Commoditized Industry

In a world where search companies are a dime a dozen, “unique selling propositions” aren’t so unique. In this presentation, Heather Physioc discusses how to find, activate, and articulate your competitive advantage.

I Wanna Be Rich: Making Your Consultancy Profitable

In this presentation, Russ Jones shares being a master of SEO doesn’t guarantee that your consultancy will succeed. Russ discusses how agencies will weather the next update and lay out techniques to keep your clients and bottom-line happy.

Tactical Technical Tips

A Novel Approach to Scraping Websites

In this presentation, Rob Ousbey walks through tactics to scrape websites that don’t have an API or export feature, or on sites that require some kind of authentication. 

Accessible Machine Learning Workflows for SEOs

In her presentation, Britney Muller wants to make one thing clear: automation and machine learning is accessible to you, if you are able to shift + enter, you can complete the tasks she is going to show you throughout her presentation (grab her resourceful notebook of the workflows here). 

Let It Go: How to Embrace Automation and Get Way More Done

Doing tasks manually allows you to have more control but it’s a high commitment and requires tons of time and effort while competing against not just your competitors but Google. In her presentation, Francine Rodriguez shares automated tasks we all should know to win back time.

Re-Evaluate Your Content Strategy

Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies

In his presentation, Andy Crestodina dives into what it means to be a thought leader, everyone wants to do it, but no one really knows what it is and how it affects search rankings. To be considered a thought leader you must take a stand, have a personal brand and create original research, new ideas, books. 

Designing a Content Engine: Ideation > Creation > Distribution

In his presentation, Ross Simmonds defines content as the foundation of culture and the internet. It is readily available and it’s important to ensure you have a content culture to create assets that the audience wants and embraces.

How to Promote Your Content Like a Boss

In his presentation, Brian Dean recommends leveraging the right strategies for your marketing plan while splitting time 80% promoting and 20% creating content. 

Don’t Chase Impressions

How to Go Beyond Marketing for Clients: The Value of a Thriving Brand Ecosystem

In this presentation, Flavilla Fongag centers on creating the most engagement with a brand by creating ways to differentiate it’s identity while simultaneously driving engagement, creating conversions, and cultivating customer loyalty. 

How to Build a Global Brand Without a Global Budget

In his presentation, Phil Nottingham walk us through creating valuable, far reaching campaigns without the large marketing budget. Phil starts off by acknowledging that there are flaws in our current approach to building “brand awareness”. 

Whatever You Do, Put Billboards in Seattle – Getting Brand Awareness Data from Google

In his presentation, Robin Lord stresses the impact brand awareness has on SEOs. He walks through tactics to get the most out of Google’s data to gain special insight into city- and product-level brand awareness.

By leveraging Google Trends, Google Ads, and census data you’ll get deeper insights into how your brand is resonating with consumers.

Great Expectations: The Truth About Digital PR Campaigns

Digital PR is hard, especially when you’re chasing virality. After watching her presentation, Shannon McGuirk would like you to walk away with three takeaways:

  1. Take the pressure of yourself, you will experience a campaign fail
  2. Understanding steady performers can impact KPIs for SEO, it’s important to keep consistency and quality in mind
  3. Analyze and define the success of past campaigns by reviewing trends using a content success matrix

Tools to Better Understand Your Audience

The Science of Seeking Your Customer

Audience research is always evolving, it’s not a one and done process. In her presentation, Alexis Sanders shares how you can learn about your customers using data you already have, communicating effectively with your team and never shying away from personalization.

Moving Targets: Keywords in Crisis

Nothing about this year was predicted, understanding user behavior through trends have been one key component for SEOs weathering this market shut down. In his presentation, Dr. Pete discusses utilizing keyword data to measure user behavior shifts: Lego has done it with Baby Yoda.

Get the Most Out of Google’s Features

How To Be Ahead of the (CTR) Curve

In this presentation, Izzi Smith shares that not all clicks are equal in value and Google uses them to measure the importance of a page. Marketers should be striving for an engaged click aka the long click.

Google My Business: Battling Bad Information & Safeguarding Your Search Strategy

Discrepancies in data can make or break your local campaigns, in her presentation, Joy Hawkins is here to outline how to identify misinformation in your data and what can happen when that info is bad, wrong, or just plain incomplete.

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