Are you ready for what’s in store for PPC in 2016? We’re not even halfway through the year and there have already been major game-changes to the paid search landscape! If you didn’t happen to attend Seer Interactive’s “Paid Search in 2016” event at our brand, spankin’ new seventh floor space at the Search Perch (or if you did, got your mind blown, and need a refresher– no judgement), you missed out essential answers to this very question delivered by four top experts in the paid search industry. That’s right: these are the folks who eat, breathe, and sleep PPC every day. (If there was a PPC beer, you bet they’d drink that too.) With this event, we delved into topics such as social media strategy, the importance of testing, the value of mobile, and understanding your audience along with some quick PPC pro-tips you can start implementing today.