Your Customers Expect More. It’s Time for You to Deliver It.
In these two data-packed presentations, you’ll learn new tactics to get at the most valuable data in your marketing organization: the attributes, behaviors, and voices of your current and potential customers. This webinar will help you:
🎯 Identify and understand your audience
🧲 Get the most of your traffic
💡 Leverage audience data to revamp your marketing flywheel
📣 Amplify your brand voice
Rand Fishkin (CEO & Co-Founder @SparkToro)
How to understand your customers – who they are, where they are, and what resonates with them – so you can serve them better.
Teresa Lopez (Audience & Content Lead @Seer interactive)
What it looks and sounds like for companies to be audience-focused and why it’s important to do research vs using your instincts.