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Seer Search Church 1028 N. 3rd Street, Philadelphia, PA

Hook, Line, & Sinker

May 14, 2014

Hook, Line, & Sinker: Using Great Content to Reel in Your Audience

Check out the recaps from our Hook, Line, and Sinker event on the blog! Recap 1, Recap 2, Recap 3, and Recap 4. The details from the event are below.


Content has an essential role within any successful marketing strategy, digital or traditional. At SEER Interactive’s May 2014 mini-conference, we’ll be diving into the most essential aspects of content marketing: telling the story that you want to tell while letting data uncover new stories to the forefront. We’ll be bringing together content experts from Fastspot, Simple.com, Conversion XL, and SEER Interactive to discuss methods, strategies, and the tools necessary to connect your content to those who need it, for businesses both large and small.

Wednesday, May 14th, 2014

3:00-3:30pm: Attendee check in and networking
3:30-6:00pm: Program
6:00pm:        Happy Hour at King’s Oak

The event will be taking place at 1028 North 3rd Street, Philadelphia, PA 19123. Please Note: Our facility is not handicap accessible.

Watch! Video directions from the free event parking lot to the Search Church.

All admission funds will be donated to charity. Our speakers are choosing to support the Covenant HouseBaltimore Animal Rescue and Care Shelter, Inc.KivaCode.org, and Free Library of Philadelphia.

Wil Reynolds, Seer Interactive

Wil Reynolds has dedicated his career to driving traffic to websites and analyzing the impact that traffic has on the bottom line. He founded SEER Interactive, an online marketing agency, in 2002. The company now employs 60 people with specialties including SEO, PPC, and Analytics. SEER Interactive has been among the top 100 fastest growing companies in Philadelphia for five straight years, and Wil was personally awarded the Philadelphia Small Businessperson of the Year award in 2012. In the search industry, Wil is known for dynamic, actionable presentations and his ability to connect traditional marketing goals with tangible online results.

In addition to Wil’s passion for SEER, he is equally excited about giving back to the community.  Wil currently sits on the advisory board of Convenant House, an organization that works with runaway youth in the Philadelphia area. He has also volunteered with Alex’s Lemonade Stand helping to raise awareness for childhood cancer issues.


Tracey Halvorsen, FastSpot

Tracey Halvorsen is a consultant, designer, painter, author and speaker.  Her background in visual art and technology and her hands-on style of leadership has helped Fastspot consistently create award-winning and industry recognized websites, applications, and marketing campaigns.

Halvorsen, known for her innovative thinking and creative problem solving, is never short on opinions or ways to make things better, and she shares these observations in her blog, Think Design Interact. Tracey keeps her focus on big-picture trends and how business is evolving and transforming within the interactive marketing arena.  She ensures Fastspot engages with the “right” clients, and works to inspire her team and colleagues to deliver outstanding results.

A native of Bethesda, Maryland, Tracey earned a BFA from the Cleveland Institute of Art and an MFA from Maryland Institute College of Art.  She also spent time studying painting and sculpture in Lacoste, France, but her French is limited to, “I’d like a beer please.”


Scott Edwards, Simple.com

Marketing Manager at @simple. Love startups, design, space, and mileage running! Founder of @pdxdrones. Simple is reinventing banking by putting people first, not policies, and helping our customers find clarity in their finances.


Peep Laja, Conversion XL

Peep Laja is the Founder and Chief Conversion Architect of Markitekt, a conversion optimization agency. He’s been doing digital marketing for 10+ years in Europe, Middle East, Central America and the US. He has extensive experience across verticals: in the past he’s run a software company in Europe, an SEO agency in Panama, real estate portal in Dubai and worked for an international non-profit. Peep writes the most popular conversion blog in the world: ConversionXL.


Ed Tettemer

After 40 years in the advertising business, Ed Tettemer has realized he’s really good at brand therapy. And because defining one’s self is about as easy as biting one’s own teeth, Ed has honed his craft in order to help organizations large and small, non-profit and greedy, articulate their core purpose. He does this because he knows that folks don’t care about what you do, but why you do it. And because he believes that brands based on strong core beliefs are the ones that last. Ed’s a writer by trade, a strategic planner by design, a failed bluegrass musician by experience and a cook for the Strathmere Volunteer Fire Company by choice. You can follow along at @Tettemer.