How a Rapper Cost the Finance Industry Millions

May 30, 2019

What’s This All About?

It’s hard out there for the marketing teams of financial institutions…

Pop culture and news references are sneaking into the SERPs and unexpectedly steal your spend.

Rich snippets with your rates are preventing people from seeing your sites.

Affiliate sites like Nerdwallet are taking over.

We’ll help you get your hands around how big of a “problem” these things are and how to find pockets that are winnable for your finance company.

The opportunities to win are likely just hiding in your existing data: your PPC, SEO, and other data sources are a treasure trove of opportunity if you bring them together.

Teresa Lopez & Jordan Strauss will walk you through the shifting financial search landscape over the past year and give you the tools to find ways to beat the competition.


Are You Burning Money?

People have changed the way they search and intent is more complicated than ever to understand.

It’s easy to miss these anomalies like when a rapper drops a new song that overtakes one of the main SERPs for your business…

What You’ll Learn

How to catch pop culture and news references that waste your spend
How to identify searches that result in real dollars for your business

How to find the searches where financial institutions can and should still rank for
How to catch affiliates ranking with snippets for your brand keywords, confusing customers, and in the worst cases misinforming them
What content to create to capture long-tail informational searches
Who is ranking for search features that you can win
How to turn PPC data into “Big data” and get more value form those clicks you’ve been paying for



The Deets

When: Thursday, May 30th at 1:00pm EST (10:00am PST)

Where: Wherever you’re at! Zoomin’ into your computer

RSVP: On Zoom Webinars

Hosted By:

Teresa Lopez, Audience & Content Lead

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Jordan Strauss, SEO Account Manager & Data Strategist

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