Audience & PPC: Stop Guessing About Your Customer’s Needs

Nov 20, 2019

Do you know what your prospects care about when they’re searching?

Let us rephrase that, do you know through data what your prospects care about when they’re searching? Do they even know the difference between PPC ads and organic listings? 

For centuries (okay, decades at most), digital markers have been siloed by channel, but our audience doesn’t see it that way. They have problems to solve, questions to answer, and products to buy. They’re looking to find solutions, not ads. 

Dan and Teresa will walk you through how to understand your audience’s problems and needs, develop tests to gauge impact, and how to unify channel teams around what really matters: your users. 


What You’ll Learn

 Original research on how users actually review the SERP (Search Engine Result Page)

 How to use your existing resources to learn about what your customers want without guessing

 Ideas for tests you can run quickly without a ton of resources

 Where you are creating disconnects in your marketing and how to fix them


The Deets

When: Wednesday, November 20th at 12:30 PM EST (9:30 AM PST)

Where: Wherever you’re at! Zoomin’ into your computer

RSVP: Zoom Webinars

Hosted By:

Teresa Lopez, Content Lead

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Dan Lauder, PPC Team Lead

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