Do you know what your prospects care about when they’re searching?
Let us rephrase that, do you know through data what your prospects care about when they’re searching? Do they even know the difference between PPC ads and organic listings?
For centuries (okay, decades at most), digital markers have been siloed by channel, but our audience doesn’t see it that way. They have problems to solve, questions to answer, and products to buy. They’re looking to find solutions, not ads.
Dan and Teresa will walk you through how to understand your audience’s problems and needs, develop tests to gauge impact, and how to unify channel teams around what really matters: your users.
Original research on how users actually review the SERP (Search Engine Result Page)
How to use your existing resources to learn about what your customers want without guessing
Ideas for tests you can run quickly without a ton of resources
Where you are creating disconnects in your marketing and how to fix them
When: Wednesday, November 20th at 12:30 PM EST (9:30 AM PST)
Where: Wherever you’re at! Zoomin’ into your computer
RSVP: Zoom Webinars
Teresa Lopez, Content Lead
Dan Lauder, PPC Team Lead