Philadelphia, PA

Actionable Analytics: Strategy Through Data Viz

Sep 26, 2017

Actionable Analytics @ The Search Perch

So much data, so little time. Join some of the analytics industry’s brightest minds as they chat through their experiences turning significant amounts of data into visual and actionable digital strategy.

Join us for a day of knowledge share and an evening of happy hour with great conversation.  All ticket proceeds donated to the favorite charities of our speakers’ choice.



The Deets

When: September 26, 2017   |   Speakers 1 – 5PM   |   Happy Hour 5-7PM

Where: Seer Interactive, Search Perch — 7th Floor, 1033 N 2nd St, Philadelphia, PA 19123



Lea Pica, Director of Data Visualization & Storytelling @ Search Discovery

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Chosen Charity for Proceeds: The Environmental Working Group

Lea Pica is a seasoned digital analytics practitioner, social media marketer and blogger with over 13 years of experience building search marketing and web analytics practices for companies like Scholastic, Victoria’s Secret and Prudential.

Today she trains hundreds of analysts and marketers, hosts the popular Present Beyond Measure Podcast, and blogs about stellar data presentation as the Director of Data Visualization and Storytelling for Search Discovery.

Lea’s greatest passion is the stage, which is her platform for empowering digital marketing and analytics to present information in a way that inspires action and creates indispensability.

Tim Wilson, Senior Partner @ Analytics Demystified

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Chosen Charity for Proceeds: United Way

Tim has worked with the many dimensions of marketing and customer data for over 15 years. From running the business intelligence department for a $500 million high-tech business-to-business company, to driving initiatives to clean up customer data at a major insurance and financial services company, to working at a leading digital agency to help consumer brands ranging from Hewlett-Packard to Purina to act on their digital and social data, to consulting with multiple Top 50 Internet Retailer brands on the application of digital analytics to their business, Tim is a marketer-friendly data geek.

Tim is currently based in Columbus, Ohio, where he started and continues to run monthly Web Analytics Wednesdays, co-hosts the bi-weekly Digital Analytics Power Hour podcast, and writes about digital analytics at and

Dave Fryer, Product Evangelist @ Domo

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Chosen Charity for Proceeds:

Dave Fryer has been with Domo since 2015. Prior to Domo, Dave worked in the petroleum industry as a data strategist.

Jocelyn Chen, Analytics Manager @ Seer Interactive

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Chosen Charity for Proceeds: Susan G. Komen

Jocelyn Chen works as an Analytics Manager at Seer. Prior to Seer, Jocelyn spent five years on the client side in digital analytics with a brief stint in teaching. Most recently working with a major non-profit, she wore many hats analyzing media, content, and product performance, measuring the successes and delivering strategic recommendations to key stakeholders.

Jocelyn graduated from New York University’s Stern School of Business with a degree in Economics and Marketing.

In her spare time, Jocelyn enjoys a number of hobbies including cooking, eating, watching sports, playing video games, and chasing her cats Munch and Fiona around the house.