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Short Answer? Organic Search.
Most companies will shift from paying for a large portion of their traffic to tasking many organic efforts in-house (read: content, email, video, etc.) to gain traffic organically.
Identify current channels to pause or cut budget for without immediate loss in sales (or short term risk) to allocate to organic channels
Demand Gen through content series such as podcasts, webinar and video series — check out our new video series, Wasteful Wednesday
What we saw in 2007-2009, was a move from: I’m paying for all my traffic to: how can I get some for free?
With Amazon cutting affiliate revenue, check what domains are outranking you with affiliate links to own that content.
With Google giving less value to organic, and more to paid, you’re losing visibility.