Google Universal Video / Book listings on the right

I have seen the eye tracking studies on how Google Universal is impacting interaction with paid ads, and it looks like I have found a new test.

I recently bought a Thinkpad x61 and when I was searching on Google for the first 2 days I got interesting results.

First time I was searching for Cavalry related terms to find my backup software. Guess what I saw? Book and Image results under the paid listings. Has anyone else seen this?

Then a search for SEO best practices showed this:

Now a search for SEO Best Practices shows the same old same old

Now I am back to the old way…only got to see the same old results…in only 2 days!