Google Analytics

5 Tips for Passing The Google Analytics IQ (GAIQ) Exam

The Google Analytics IQ (GAIQ) exam can be daunting when you approach it, especially if it’s your first time taking it.

As marketers, Google Analytics is one of the most important tools we have at our fingertips to tell us about our client’s performance – so knowing how to use it and its ever-evolving features is critical! Google rolls out new features to GA all of the time, so maintaining an up to date certification every 12 months is important as consultants to our clients.

Whether you’re looking to start your career in Analytics, another branch of digital marketing or you’re an industry vet looking for tips to re-certify, read on for our top 5 tips for passing the GAIQ!


pasted image 0 25Tip 1: Take Advantage of the Study Guides

Google has a ton of resources out there to get you ready for the exam. In addition to the Google Marketing Platform blog there’s also the Google Analytics Academy which houses two main study guides, (along with other awesome tools for you to check out!):

Passing the GAIQ Exam

Passing the GAIQ Exam

Google recommends reviewing both study guides prior to taking the GAIQ exam. Every time I’m preparing to retake my GAIQ, I always find these courses immensely helpful as a refresher. They offer mini assessments after each section, so you can get a feel for which sections you know well, and which you might need to double down on studying further.

Also, both guides are go-at-your-own-pace, so you can take the classes when it best fits your schedule.

pasted image 0 25Tip 2: Give Yourself Enough Time to Study

Speaking of going at your own pace, the study guides are there for a reason. The GAIQ is by no means easy, but if you give yourself enough time to actually review the material, you should have no problem passing on your first or second try. Here’s my tried and true study schedule:

1. Space out your studying

Studying over several short periods of time vs. one massive block might be more effective for you.

2. Schedule time to study on your calendar

Actually put 30 minutes to 1-hour study blocks on your calendar each week and stick to it! Rewarding yourself with something you love after studying is also a great motivation.

3. Follow Google’s units for studying

Each study guide is broken up into 4 units. Break up your study time so that you are only reviewing 1 unit at a time.

Passing the GAIQ Exam

pasted image 0 25Tip 3: Familiarize Yourself With the Google Analytics Interface

If you want to take the GAIQ and you’ve never actually logged in to Google Analytics, it might be more challenging for you to pass the exam, which is mostly made up of scenario-based questions. It’s recommended to have Google Analytics open while you’re working through the study guides so that you can pause the study videos and put your learnings into practice right away.

Don’t have access to Google Analytics? Ask your boss if you can have view-only access to your company’s GA. If that isn’t an option, the Google Analytics YouTube channel has several videos and walkthroughs of the interface.

pasted image 0 25Tip 4: Choose a Quiet Space to Take the Exam

When you’re ready to take the exam, nothing’s worse than setting up at the trendy coffee shop on the corner and failing because there was too much noise and you couldn’t focus. Before you know it, you just wasted an hour, failed the exam, and the only thing you have left is that expensive half-drunk latte.

After all of your dedication to studying, the last thing you want is to blow your chances of passing the exam because you failed to pick a good spot to take it. Here are a few great places you might want to set up as your exam space:

  • Your home office
  • A conference room at your work
  • Your local university

pasted image 0 25Tip 5: Dedicate a Time to Take the Exam and Stick to It!

Just like earlier when you set time on your calendar to study, the same idea applies here for taking the exam! If you choose a specific time and place to take the exam, you’re less likely to put it off for another day.

Set about 1.5 hours on your calendar to take the exam. The GAIQ exam itself is only 1 hour, but give yourself some extra buffer room to get settled before starting.

pasted image 0 21You’ve Got This!

The last tip I’ll leave you with: you’ve got this! If you’ve put in the time to study and prep, be confident that you’ve got this and can pass the exam! Even if you don’t pass on your first try, don’t lose momentum! Get back up, study more in the units that gave you the most trouble, and try again. Good marketers take a loss and learn from it, and soon, you too my friend can be Google Analytics certified.


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