April has been a fun month for those of us in Google Analytics. Universal Analytics is out of beta and now that it’s fully featured, you should be planning your migration. Here’s 10 things you should know about migrating to Universal Analytics.
Your current GA code is still supported, you’re not losing your data anytime soon. Your old GA code will still work (up to 2 years) until you can make the update to the code – but the time to plan is now.
If you had added dc.js code to block Google from transferring your Classic Analytics account, you could be transferred now. (No hard facts on this, but we’re seeing more lower volume sites transfer than high volume sites thus far.) You’ll actually have to update the code on your site though to take full advantage of new Universal Analytics features.
Whether auto-migrated or manually migrated, you have to update your Property to a Universal property first. Then, if you want the benefit of Universal Analytics you’ll have to update your code.
Even if you haven’t upgraded, the terminology change will appear in your reports soon (if it hasn’t already.) P.S. This impacts a lot of API dimensions & metrics also.
See above metric name changes that came with the ability to view multi-device user behavior in a single view. If you have logins, you want to set up tracking for these users to take advantage of user-centered tracking & reporting.
It’s much easier to accommodate in Universal Analytics. If you need to track across multiple domains, definitely consider switching sooner than later.
Several things (simplified cross domain tracking, server-side processing, etc.) mean you’ll most likely see differences in your data if you’re running Universal and Classic at the same time. In most cases, they should be slight. The assumption is of course it will be more accurate with the upgrade to Universal Analytics.
We no longer have the option to set up Classic. Universal is here to stay!
Everything you have in Classic is fully supported since Universal Analytics left beta on April 2.
Google Tag Manager is a great way to implement Universal Analytics (and other tags!) If you have to make the switch anyway, it might be time now.