Heather is the VP of Analytics working remotely from Park City, Utah. She has over 20 years of experience in product, data & analytics as a statistician, health economist, digital analytics product manager, systems integrator, and digital analytics consultant. Heather’s expertise spans both B2C and B2B marketing analytics, web analytics, and attribution measurement. She has her BS in Mathematical Sciences from Clemson University and a MA in Economics from Duke University.
Outside of the office, Heather enjoys hiking, snowboarding, watching her daughters’ soccer games, and trying new recipes on her forgiving family. Heather is also the Co-Lead for the Salt Lake City Chapter of the Digital Analytics Association, the leading professional association for digital nerds.