Shawn Cohen
Shawn has worked in search marketing since 2008, first as an in-house SEO for an education consulting company then as an independent consultant. In 2010, Shawn transitioned to a product development role and managed several academic content production projects including online test prep courses and instructional videos. In 2007, Shawn graduated from Thomas Edison State College with a BA in English. A conversion optimization fanatic, he loves tying SEO to a company's revenue-generating goals.