Rachael’s work developing tracking recommendations and strategies has always focused on aggressively pursuing the most positive and tangible ROI possible. As a Google Analytics Qualified Individual and consummate educator, Rachael has been named by Google as one of a select group of “Top Contributors” to the Google Analytics product forum. Her technical background, training development and presentation experience, and strong analytical skills make her an asset to the team. With an extensive background in search engine optimization and telecommunications prior to switching over to analytics, Rachael has applied her analytical mind to a wide variety of industries over the past 11 years. Rachael frequently speaks about the basics of analytics and SEO and the role the two play in the broader spectrum of marketing and advertising. Rachael is a graduate of Villanova University's School of Business.
Giving Back:Rachael volunteers with multiple organizations, including serving on the Board of Directors for Laurel House, a comprehensive domestic violence agency in Montgomery County, and holds the role of Co-Chair of the Digital Analytics Association's Membership Committee.
Recent Blog Posts:
10 Google Analytics Browser Extensions to Save Time
September 2, 2011
15 Things I Hate About the New Google Analytics
April 12, 2011
Using Regular Expressions to Group Keywords in Google Analytics
February 11, 2011
Google Real-Time Search
December 8, 2009
Google Visual Search and "Inside the Mind of Google"
December 4, 2009
Google Visual Search and “Inside the Mind of Google”
December 4, 2009
Who's Searching for Google Chrome?
September 2, 2008