Ally moved to Philadelphia to join SEER after spending most of her life in the south. Her most recent years were spent in Atlanta developing and managing paid search campaigns for Top 500 e-tailer clients with aggressive return goals. Leveraging traditional search as well as display and remarketing, she was able to exceed goals and continuously grow these accounts. Ally also has a strong background running campaigns with branding and awareness goals, and five years of overall industry experience. Ally is a graduate of Boston University. When she’s not shattering ROI goals you can find her with her fat pug Hans exploring the city (code for getting lost).
Recent Blog Posts:
Three Tales of PPC Geotargeting Successes
July 10, 2014
Two Truths and Lie About Google’s Dynamic Remarketing (Plus Set Up Tips)
January 23, 2014
Mastering PPC: PLAs – Mysteriously Murder Your eComm Competition with PLAs
December 19, 2013
Mastering PPC: Ad Extension Basics, Part 2
July 18, 2013
Mastering PPC: Ad Extension Basics, Part 1
July 11, 2013
Mastering PPC: Tracking Conversions
April 18, 2013
Mastering PPC: What is a Conversion?
April 11, 2013