SMX Advanced – Hardcore Analytics

Hardcore Analytics: How to avoid getting embarrassed by dirty data

Twitter: @rachaelgerson, @smx

Session Slides: http://slidesha.re/rg-smx-2012

Is your GA code on every page of the site?

• Screaming Frog
• How to Use Screaming Frog to Audit GA Code
• Analytics Helper

Do you have more than 1 domain or a domain + subdomain?

• Cross domain tracking code

• Link to settings for Show Domain filter

• Using eCommerce tracking on non-ecommerce sites
• GA eCommerce tracking code
• More info on GA eCommerce
• Bonus eCommerce link: Using GA to track complaints

Are you reporting on your own visits?

• Google help article – Exclude internal IP

• Link to settings for Exclude IP filter

Is your GA code used on other sites?

• Link to settings for Hostname filter

Are you addressing capitalization?

• Link to settings for Lowercase filter

Are you tagging your marketing efforts?

• Google URL Builder
• Google help article – Autotagging

Are you comparing branded organic traffic to non-branded?

• SEER’s initial strategy to deal with (not provided)
• Filter: eConsultancy method to steal back (not provided) data 

How can I get access to my account?

• GA help article on users and admin

Auditing GA Code – Tools to make your life easier

• Google Analytics Debugger
• List of GA browser tools

Get help (or come help us answer questions) at the GA forum!

Finally, two GA top contributors you should absolutely be following:

• @whimsbv
• @philpearce