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Inside SEER: Putting the Kibosh on Copyright Infringement

Our Inside SEER series cracks open SEER’s internal resource archives to share our best practices with others.The latest post in this SEERies shares our team’s insights on the issue of copyright infringement. You’ll discover what tools you can use to protect yourself against plagiarized copy and what channels to go through to help restore your rankings and […]

Decluttering The Content Strategy Conversation

Why? Last week at South By Southwest, Kristina Halvorson was talking about the challenges that B2B marketers claim to face when it comes to content marketing. Halvorson was mid-way through her presentation titled, Go home marketing, you are drunk, and she was specifically referencing data similar to the second and third data points presented below, when she popped the […]

PPC Work Hacks: Quickly Analyze AdWords GDN Placements

First thing first, HAPPY SAINT PATRICK’S DAY! Now let’s grab a green pint and dive into some placement reports. Cheers! Placement Analysis Performing regularly scheduled Placement Analyses is essential to maintaining a successful content campaign. It is through these analyses that one can determine how individual websites are performing on the display network. We can […]

The February 2014 Google Analytics Recap

Here’s your summary of what happened over at Google Analytics in February, and why it should matter to you. Zillow uses Google Analytics Premium to make data-driven decisions Monday, February 10, 2014 The gist: Zillow, a mobile-focused real estate company founded in 2005, made the switch to Google Analytics Premium and reaped huge rewards.This case […]

Inside SEER: A Guide to Link Prospecting

This is the first post in our “Inside SEER” series where we’ll be sharing with you, almost verbatim, what we share with each other at SEER. We have an internal resource here at SEER that we almost always defer to whenever someone has a question or needs help on a certain process. Before now, this content […]

Using Followerwonk to Build Relationships and Assemble a Dream Team of Prospects

Prospecting for possible linking opportunities is a lot like selecting players for a team. You have to search high and low for the best players. You have to conduct multiple trials to determine if a player will provide better results than another person. You are going to have to make some tough calls and make […]

Throwing in the Towel on SEO

The backstory: …about an Intern, and a damn impressive one at that! Late at the bar after an event she sort of disagreed with me on something I was riffing on, and I liked it. She had moxie and would speak her mind! Then her resume came in…for PPC! Total sadface. I mean, I was […]

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