Made for marketers, not programmers.

Can't program? No problem! It's all spreadsheets.

It's Spreadsheet Based

If you can use the SUM() function, then you've got all the skills you need.

Creating mashups are easy because everything is already in one place.

Spend less time pulling data, more time analysing

Everyone has the same tools and can work on the same doc as a team.

Pulling data from many sources? That won't be a problem.

Need visits, bounce rates, and goal conversions, for a client report? Piece of cake.

Need the domain authority and page authority for a bunch of URLS? Consider that done!

Calculating metrics based on backlink analysis? It's a spreadsheet. Can't get any easier.

Pull all the Tweets with a hashtag into a spreadsheet? Easy as #pie!

Cleaning up hundreds of URLs? Need to extract the domain names? Do them all at once.

Scrape URLs for multiple keywords? In different countries? Yup. You can do that too.

Got keywords in Raven that you want to mashup with something else? You can do that.

Look up the Klout score of lots of Twitter accounts? It's as easy as drag-and-drop.

( And that's the short list ... )