Great relationships are the foundation for any successful business partnership. And in order to truly be great partners in a service-oriented industry (we get paid to provide a service), it’s crucial to establish strong relationships with clients, and other key stakeholders such as other agency partners. Yep, it’s just as important to have relationships with other agencies in the mix as with your clients in order to truly achieve client relationship management success.
In this volume we’ll cover a series of client relationship management tips spanning building trust and rapport, making connections during meeting breaks, navigating difficult situations and more to help you start building (or deepen) meaningful business and client relationships.
The most important thing to remember is that clients are people too. It’s easy for some to get caught up in the day-to-day transactions, but when you take a step back to remember that the voice on the other side of the phone, or author of that email, is just another person – the more successful you will become with creating, strengthening, and managing client relationships.