Both Wil Reynolds and Emma Still will be speaking in Seattle on Day #2 at Mozcon.
See Wil talk about Putting Trust into Domain Authority: Domain Authority is a trust sentiment, not a pure numeric value. Wil will show real examples of sites that build authority and trust by understanding and then solving users’ problems. He’ll also give you practical ways to use Google SERPS to uncover the many ways to best solve these problem.
Emma’s topic is The Search For Digital Marketing Talent: Using Skills You Have to Recruit People You Need: Spending too much time worrying about where your next hire is going to come from rather than actually doing your marketing work? Emma shares how to take the skills you already have, flip them on their head, and find people to hire on your growing marketing teams. Spoiler: they’ve been under your nose the whole time.